Job Description
First dedicated sales hire. Build the outbound motion from the ground up on top of a product that already sells itself - $3M ARR with zero outbound to date. This is a 50/50 cold call and email sequencing role focused on getting the right people into demos or onto the open-source product. Hit your number in year one and you write the playbook for the next SDR, hire them, and grow into leading the team. What you'll do Outbound, every day. ~50% cold calls, ~50% email sequencing. Target platform teams, DevOps leads, and engineering managers at companies already using Windmill's open-source or evaluating it against competitors. Book the right meetings. Success is a booked demo with the actual stakeholders, or a qualified team starting an OSS evaluation with a clear path to commercial. Volume matters, but quality of account and seniority of contact matter more. Build the top of funnel from zero. Account lists, sequences, call scripts, objection handling, qualification criteria - none of this exists yet. You'll build it. Run competitive displacement. Identify accounts where we have developer champions using Windmill OSS against competitors and work them top-down. Set up the CRM and reporting. Deal stages, pipeline hygiene, conversion metrics from cold touch to booked meeting to qualified opportunity. Close the feedback loop. What objections come up on cold calls, which messages land in sequences, which segments respond - bring it back to product and marketing. Year one target: bookings that convert to $1M+ in new ARR . Hit it, and the next chapter is hiring and leading the SDR team - writing the playbook, ramping the next hire, and growing into the function lead. Who we're looking for Devtool / developer platform background is essential. You've prospected to or worked closely with engineering teams. You understand what developers care about, what "open-core" means, and how PLG and outbound coexist. Comfortable on the phone. This is a real cold-call job, not LinkedIn-only outbound. Half your day is dials. Strong technical fluency. You can read our docs, hold a credible conversation with a platform engineer, and know when to bring in an SE versus handle it yourself. 1–4 years in SDR/BDR, sales, or developer relations with a commercial angle at a B2B SaaS or devtool company. Founding-SDR experience or being the first outbound hire somewhere is a strong signal. Experience prospecting into large enterprise (public companies, Fortune 500) is a big plus. Our target buyers sit at companies with serious compliance, procurement, and security requirements. Scrappy, autonomous, comfortable building from zero. This is a founding role, not seat #25 in a 50-person SDR org. No SDR manager, no enablement team, no pre-built sequences - you build it. US experience strongly preferred - American applicants or candidates with extensive experience selling into US companies. The vast majority of our pipeline is US-based, which means US hours on the phone. Fluent in English; French or German is a plus for European accounts. Example projects in your first 3 months Build the outbound playbook targeting platform teams at mid-market and enterprise companies already running Windmill's open-source Run a focused competitive displacement campaign against incumbents at accounts where we have developer champions Set up the CRM, sequences, dashboards, and weekly pipeline reporting Book the first cohort of qualified demos that the founders close - learn the product and the buyer by feeding the top of the funnel Offer details Location: France or US Compensation: base (location-dependent) + commission on booked meetings that convert to closed revenue Growth path: hit year-one target → hire and lead the next SDRs → grow into SDR team lead
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