CRM & Lifecycle Marketing Manager

GoSats is India's simplest onramp to assets. We help lakhs of Indians convert their everyday spending into Bitcoin and Gold - building long-term wealth through a habit they already have: spending money. Backed by Konvoy , Y Combinator, Accel and others, we recently closed our $5M Series A and are scaling rapidly toward becoming the default wealth-building tool for mainstream India. About the Role: You will own the entire user lifecycle communication strategy - push notifications, in-app messaging, WhatsApp campaigns, email, and SMS. You will design event-triggered flows in MoEngage to convert signups to KYC, KYC to first transaction, and one-time users to repeat customers. Required Skills: 4+ years in CRM/Lifecycle Marketing at a consumer fintech or app Deep hands-on with MoEngage, CleverTap, Braze, or WebEngage Has built and optimized WhatsApp Business API campaigns (template management, BSP integration) Strong understanding of segmentation, cohort flows, and personalization Comfort working with WhatsApp templates, Meta categories, and compliance Solid analytical skills - lives in Mixpanel/Amplitude Bonus: Built incentive-driven flows (cashback, bonus credits) that lifted conversion