Senior Growth Marketing Manager (App Installs)

Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on on Mac, Windows, iOS, and Android, our search engine, and the DuckDuckGo subscription. We also offer private, useful, and optional AI, including Duck.ai, which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work, you've come to the right place!Your Team and Role

Working on the Marketing & Communications Functional Team, you'll manage paid media channels to drive profitable acquisition of new app users, aim to help millions of people take back control of their personal information, and work on related projects. Recent projects include:

• Scaling and optimizing app acquisition campaigns in Google, Microsoft and Apple ad platforms

• Launching new ad channel tests and measuring incremental lift

• Executing in-market tests for new creative and messaging to improve app install conversion

As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth. You'll deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing. Responsibilities may also include owning a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

• 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred.

• Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non-digital paid media management (CTV, TV, etc.).

• Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales.

• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.

• Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions.

• Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves.

• Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale.

• Passion for ideating and problem solving to deliver creative solutions for profitable user growth.

• Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.

Compensation

$178,500 USD annually and stock options. Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation.

Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.

Our Team Member Support Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.

Hiring Process

Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about how we hire.

Diversity, Equity and Inclusion

DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to [email protected] to let us know the nature of your request.

Please note that

• You’ll be required to attend meetings on camera via video conferencing

• Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.

• While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.

• A successful candidate must pass a background check as a condition of joining the team.

• By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.

Disclosure Statement: Use of AI in Hiring Process

As part of our commitment to enhancing our recruitment process, we utilize artificial intelligence (AI) technology to assist in reviewing and summarizing job applications and test projects, including those tools integrated into our recruitment vendor platforms. We use AI to flag potentially fraudulent applications, analyze and summarize applicants’ experience, interviews, and project performance, and help streamline our selection process.

Key Principles:

• Data Privacy: All information provided in your application will be handled in accordance with our Recruiting Privacy Policy. We ensure that your personal information is protected and used solely for recruitment purposes.

• Human Oversight and Accountability: The AI technology is designed to support our hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions, however, will be made by our hiring team, who will consider the AI's input alongside other factors.

• Transparency: We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us.

By submitting your application, you acknowledge and consent to the use of AI technology in our review process. If you would like to request an alternative selection process, please contact us as at [email protected]. Thank you for your interest in joining DuckDuckGo!