Digital Marketing Specialist

About the Company Law Offices of Sabrina Li is a forward-thinking legal practice dedicated to providing exceptional legal services with a modern approach to client engagement and business development. Role Overview We are seeking a talented Digital Marketing Specialist to join our team and drive our online presence and client acquisition strategy. This role is perfect for a creative professional who understands the legal industry and can develop comprehensive digital marketing campaigns to support our growth. Key Responsibilities Develop and execute comprehensive digital marketing strategies across multiple channels, including social media, email, content marketing, and SEO Create compelling marketing content that resonates with our target audience and establishes thought leadership in the legal field Manage and optimize social media accounts across platforms such as LinkedIn, Twitter, Facebook, and Instagram Conduct keyword research and implement SEO best practices to improve search engine rankings Analyze marketing metrics and provide regular performance reports to leadership Collaborate with attorneys and staff to develop case studies and success stories Manage email marketing campaigns and nurture client relationships Stay current with digital marketing trends and best practices in the legal industry Required Qualifications Bachelor's degree in Marketing, Communications, Business, or related field 3+ years of experience in digital marketing or related field Demonstrated expertise in SEO, content marketing, and social media management Strong writing and communication skills Experience with marketing analytics tools and platforms Knowledge of legal industry marketing preferred but not required Proficiency with marketing automation tools Strong project management and organizational skills Nice-to-Have Skills Experience with graphic design or video content creation Knowledge of legal compliance requirements for professional services marketing Experience managing marketing budgets Certification in digital marketing or related field Familiarity with CRM systems Benefits Competitive salary and performance bonuses Comprehensive health insurance coverage Professional development opportunities Flexible work arrangement options Collaborative and supportive work environment Career advancement opportunities within the firm