Account Based Marketing Manager (Remote US)

Why join Nextech?

We are a leader in specialty healthcare technology solutions.We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected].

Essential Functions

• Define ABM strategy and program architecture (e.g., tiering, prioritization criteria, governance, engagement stages, and measurement), creating a repeatable framework that can scale across specialties and segments.

• Establish and maintain a target account management process in Salesforce (e.g., account identification/flagging, segmentation, buying group mapping support, and governance) and ensure target segments can be activated in marketing automation and ABM platforms.

• Create and run ABM operating rhythms (weekly/monthly cadences), intake/brief requirements, and cross-functional workflows that enable consistent execution and fast iteration.

• Launch and optimize sales-aligned, multi-channel ABM plays (pilot → refine → scale) across target account lists/specialties to drive engagement, pipeline creation, and opportunity progression.

• Partner with Sales/BDR leadership to define target account objectives, buying group hypotheses, outreach orchestration, and SLAs; integrate marketing touches with BDR/sales sequences to improve conversion across stages.

• Develop account insights and reporting (engagement, coverage, pipeline, and revenue influence), and use test-and-learn experimentation to continuously improve ABM plays, messaging, and channel mix.

• Collaborate with Product Marketing, Content/Creative, Events, Sales Enablement, and Client Success to align account messaging, assets, and experiences to priority specialties and target accounts.

• Carry out additional responsibilities as assigned based on business need.

Minimum Requirements

• • 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals

  • Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels)

  • Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting

  • Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems

  • Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics

  • Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing

  • Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels

  • Strategic thinker with strong program/project management skills and attention to detail

  • Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees

Total Rewards:
Generous annual bonus opportunity401(k) with Employer MatchFlexible Time Off: take time off when you need it without worrying about available hours11 paid holidays Your Day Your Way - Celebrate a day of cultural or social significance to youInsurance: Choice of Medical, Dental, and Vision plansHealth Savings Account with employer matchFlexible Spending Account100% Company-Paid Parental leave (After 6 months with the company)100% Company-Paid Life Insurance and Short/Long Term Disability InsuranceNextech Luminary Peer Recognition ProgramWellness Program including discounts on medical premiumsEmployee Assistance Program with free counseling sessions availableCorporate Discounts on Retail, Travel, and Entertainment

Originally posted on Himalayas