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Why this grade
This listing scored 33/100, which is an F. It lost the most ground on pay transparency.
- Description depth 20 / 20 How much the posting actually says about the work, measured in characters of real text.
- Remote clarity 8 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Role specificity 6 / 10 Whether the listing is tagged well enough to tell what the role actually is.
- Corroboration 5 / 10 Whether more than one source carries this listing.
- Freshness 4 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
- Pay transparency 0 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
-10 Ghost-job penalty — Deducted for signals that this posting may not be a real, currently-open role — staleness, repeated relisting, or talent-pool language.
Every figure above is arithmetic over the posting itself — its salary field, its text, its age, its tags and how many sources carry it. How the grades work →
Full-Time Senior SEO
About Wati
Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.
Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.
Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.
Responsibilities
- Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel.
- Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience.
- Create and manage email marketing flows, including lead nurturing and institutional communications.
- Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator.
- Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns.
- Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data.
- Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency.
Requirements
- Experience in B2B SaaS or martech.
- Spanish & Portuguese speaker (required).
- Fluent English (required).
- Portuguese is a plus, but not required.
- Prior experience in content creation, copywriting, and on-page SEO.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
- Experience with email marketing and automation platforms.
- Familiarity with building landing pages (LP builder / CMS tools).
- Analytical mindset and ability to connect content production to business metrics.
Nice to have
- Experience in B2B SaaS or martech.
- Knowledge of the WhatsApp automation / conversational AI market.
- Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR).
- Fluency in Portuguese.
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Where this listing came from
- 01 Aug 2026 Jobicy first sighting
Seen on 1 board over 32 days.