Why this grade
This listing scored 39/100, which is an F. It lost the most ground on pay transparency.
- Description depth 20 / 20 How much the posting actually says about the work, measured in characters of real text.
- Pay transparency 12 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
- Remote clarity 8 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Corroboration 5 / 10 Whether more than one source carries this listing.
- Freshness 4 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
- Role specificity 0 / 10 Whether the listing is tagged well enough to tell what the role actually is.
-10 Ghost-job penalty — Deducted for signals that this posting may not be a real, currently-open role — staleness, repeated relisting, or talent-pool language.
Every figure above is arithmetic over the posting itself — its salary field, its text, its age, its tags and how many sources carry it. How the grades work →
The Growth Marketing Director drives sustainable revenue growth through data‑driven acquisition, retention, and lifecycle marketing strategies across Cengage. You’ll have the opportunity to build and scale a high-impact growth engine and shape how we acquire and convert customers at scale, partnering closely with Portfolio, Product, Sales, and Marketing to accelerate customer and revenue growth.
What you'll do here:
Growth Strategy & Planning
- Develop and implement a comprehensive growth marketing strategy aligned to business goals
- Identify and prioritize high‑impact growth opportunities across the customer lifecycle
- Own growth objectives and key results, forecasting, and performance reporting
- Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.
- Lead agencies and external partners as needed
Acquisition & Demand Generation
- Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)
- Optimize CAC, LTV, and conversion rates through experimentation and testing
- Oversee campaign planning, execution, and optimization
Lifecycle & Retention
- Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)
- Partner with Product and Customer teams to improve activation and reduce churn
- Leverage marketing automation and personalization
Experimentation & Analytics
- Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)
- Use data and insights to inform decisions and continuously improve performance
- Partner with Analytics to define metrics, dashboards, and attribution models
Skills you will need here:
- Minimum of 8 years of experience in growth, performance, or digital marketing
- Proven track record of driving measurable growth in revenue, users, or pipeline
- Deep expertise in paid acquisition channels (Google, Meta, etc.)
- Strong analytical mindset with hands‑on experience using data to inform decisions
- Experience with experimentation frameworks and marketing technology stacks
- Exceptional leadership, communication, and partner management skills
- Experience in B2B / B2C / SaaS / e‑commerce
- Familiarity with CRM, marketing automation, and analytics tools
- Experience scaling growth in a fast‑paced or high‑growth environment
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
25% Annual: Individual Target$138,200.00 - $179,650.00 USDOriginally posted on Himalayas
Apply for this role Opens himalayas.app — the link as listed; we have not yet verified it is the employer's own page
Where this listing came from
- 16 Aug 2026 Himalayas first sighting
Seen on 1 board over 0 days.