Description review
Growth Manager - Campaigns
OKX · Germany, Netherlands, Portugal · back to the listing
HR standards
51/100
needs work
Title ↔ description
73/100
solid
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the role
You will own the EEA growth campaign engine, which mainly comprises of 4 types: Affiliate, Listing, Trade & Earn, and New Product Launches. This is both a coordination and execution role. You will be the single accountable owner who turns a campaign concept into a shipped, measured, and reflected-upon outcome by orchestrating creative, media, lifecycle, BD, KOL ops, product marketing, and legal. The number on the campaign is yours. You drive the outcome.
What you will own
•
Affiliate campaigns: Activation pulses on top of the always-on affiliate channel. Coordinated with BD and BD Operations.
•
Listing campaigns: New token listing campaigns shipped within 24 hours of listing decisions. Tight loop with Listing PM, legal, comms, BD/KOL Ops, exchange ops.
•
Trade & Earn campaigns: Volume incentives, leaderboards, zero fee promos. Built around clear unit economics and incrementality, not vanity volume.
•
Launch campaigns: Product and feature launches. Coordinated with product marketing, product team, social team, and lifecycle team.
What you will do
•
Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle can act on without a six-revision loop.
•
Build and own campaign plans with clear gates, dependencies, owners, and dates. Hold stakeholders accountable when slots slip.
•
Define success metrics with analytics before launch, not after. Run holdouts where possible. Run reflection sessions within 7 days of campaign close. Publish learnings the team can reuse.
•
Navigate MiCA and MiFID II constraints with legal. You will not be the lawyer, but you will know enough to flag the risks early and propose alternatives.
•
Be the connective tissue between EEA Growth and Global Campaigns. Localise global playbooks to EEA markets. Push EEA-originated wins back to global for global execution.
What we are looking for
Must-haves:
•
Four to seven years total experience, two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (Binance, Kraken, Bitpanda, Coinbase, or similar). You have shipped at least 10 campaigns with named numbers attached. And you have the receipts.
•
Fluency in English and German, French, or Dutch.
•
Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II. You have shipped campaigns under regulator review and lived to tell the tales.
•
Strong brief-writing muscle. Strong project management muscle with strong stakeholder management across senior and peer levels.
•
Analytical literacy: you can read a campaign dashboard, spot the wrong attribution, ask the right question of analytics, and present results to leadership.
•
Budget discipline. You understand CAC payback, ROAS, incremental volume, LTV.
Who you are
•
Competitive. You want your campaign on the leaderboard against Global. You want EEA to outperform.
•
Crypto-native. You trade. You have a wallet. You know which tokens listed last week and which exchange ran the best campaign around it. You have opinions.
•
Detail-oriented. You catch the wrong token contract address in a launch comms draft before legal does.
•
Fast. The good campaigns ship within hours of the news, not days.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the role
You will own the EEA growth campaign engine, which mainly comprises of 4 types: Affiliate, Listing, Trade & Earn, and New Product Launches. This is both a coordination and execution role. You will be the single accountable owner who turns a campaign concept into a shipped, measured, and reflected-upon outcome by orchestrating creative, media, lifecycle, BD, KOL ops, product marketing, and legal. The number on the campaign is yours. You drive the outcome.
What you will own
•
Affiliate campaigns: Activation pulses on top of the always-on affiliate channel. Coordinated with BD and BD Operations.
•
Listing campaigns: New token listing campaigns shipped within 24 hours of listing decisions. Tight loop with Listing PM, legal, comms, BD/KOL Ops, exchange ops.
•
Trade & Earn campaigns: Volume incentives, leaderboards, zero fee promos. Built around clear unit economics and incrementality, not vanity volume.
•
Launch campaigns: Product and feature launches. Coordinated with product marketing, product team, social team, and lifecycle team.
What you will do
•
Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle can act on without a six-revision loop.
•
Build and own campaign plans with clear gates, dependencies, owners, and dates. Hold stakeholders accountable when slots slip.
•
Define success metrics with analytics before launch, not after. Run holdouts where possible. Run reflection sessions within 7 days of campaign close. Publish learnings the team can reuse.
•
Navigate MiCA and MiFID II constraints with legal. You will not be the lawyer, but you will know enough to flag the risks early and propose alternatives.
•
Be the connective tissue between EEA Growth and Global Campaigns. Localise global playbooks to EEA markets. Push EEA-originated wins back to global for global execution.
What we are looking for
Must-haves:
•
Four to seven years total experience, two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (Binance, Kraken, Bitpanda, Coinbase, or similar). You have shipped at least 10 campaigns with named numbers attached. And you have the receipts.
•
Fluency in English and German, French, or Dutch.
•
Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II. You have shipped campaigns under regulator review and lived to tell the tales.
•
Strong brief-writing muscle. Strong project management muscle with strong stakeholder management across senior and peer levels.
•
Analytical literacy: you can read a campaign dashboard, spot the wrong attribution, ask the right question of analytics, and present results to leadership.
•
Budget discipline. You understand CAC payback, ROAS, incremental volume, LTV.
Who you are
•
Competitive. You want your campaign on the leaderboard against Global. You want EEA to outperform.
•
Crypto-native. You trade. You have a wallet. You know which tokens listed last week and which exchange ran the best campaign around it. You have opinions.
•
Detail-oriented. You catch the wrong token contract address in a launch comms draft before legal does.
•
Fast. The good campaigns ship within hours of the news, not days.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.