Description review
Marketing Systems & Growth Architect
My Amazon Guy · United States · back to the listing
HR standards
48/100
poor
Title ↔ description
54/100
needs work
Reads as
Marketing Manager
84% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 64 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Category: Marketing
Location:
The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.
About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.
We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.
MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.
Key Responsibilities
•
HubSpot Architecture & Governance
• Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
• Remove deprecated workflows and redundant structures
• Deduplicate contacts and companies
• Redesign lifecycle stages for clarity and reporting integrity
• Implement clean segmentation logic
• Establish naming conventions and governance standards
• Restrict permissions and prevent ad hoc workflow creation
• Document system architecture and operational processes
•
Lifecycle Marketing & Automation
• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
• Develop dynamic segmentation frameworks based on intent and readiness
• Design and optimize automated nurture journeys
• Align marketing automation with sales handoff rules
• Eliminate unnecessary broadcast email volume
• Ensure all workflows are tied to measurable revenue movement
•
BDR & Marketing Alignment
• Align outbound outreach (ASIN review videos and follow-ups) with automation logic
• Prevent overlapping or contradictory messaging
• Ensure intent signals trigger correct actions
• Maintain clean routing and lifecycle transitions
• Connect human sales outreach with automation systems
•
Attribution & Funnel Clarity
• Work across platforms including:
• HubSpot (CRM)
• ActiveCampaign
• Instantly
• Google Ads
• Meta Ads
• Retention.com
• WordPress
• GA4
• Google Tag Manager
• Google Search Console
• Google Business Profile
• Trustpilot
• You will:
• Standardize UTM governance
• Improve multi-touch attribution visibility
• Align ad reporting with lifecycle progression
• Improve MQL → SQL → Opportunity tracking
• Reduce reporting ambiguity for leadership
•
Marketing Infrastructure Protection
• Create segmentation request protocols
• Establish automation standards
• Protect system integrity from short-term workarounds
• Maintain documentation and system clarity
• Serve as long-term owner of marketing systems governance
Requirements
• 5+ years in Marketing Operations, RevOps, or Marketing Technology
• Deep, hands-on HubSpot experience (required)
• Proven experience cleaning and restructuring complex CRM environments
• Strong understanding of paid media funnels and conversion tracking
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks
• Experience building or restructuring automation systems
• Comfortable enforcing governance and setting system standards
• Experience working with distributed teams (Filipino team experience preferred)
• A dual-monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
Benefits
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas
Location:
The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.
About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.
We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.
MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.
Key Responsibilities
•
HubSpot Architecture & Governance
• Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
• Remove deprecated workflows and redundant structures
• Deduplicate contacts and companies
• Redesign lifecycle stages for clarity and reporting integrity
• Implement clean segmentation logic
• Establish naming conventions and governance standards
• Restrict permissions and prevent ad hoc workflow creation
• Document system architecture and operational processes
•
Lifecycle Marketing & Automation
• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
• Develop dynamic segmentation frameworks based on intent and readiness
• Design and optimize automated nurture journeys
• Align marketing automation with sales handoff rules
• Eliminate unnecessary broadcast email volume
• Ensure all workflows are tied to measurable revenue movement
•
BDR & Marketing Alignment
• Align outbound outreach (ASIN review videos and follow-ups) with automation logic
• Prevent overlapping or contradictory messaging
• Ensure intent signals trigger correct actions
• Maintain clean routing and lifecycle transitions
• Connect human sales outreach with automation systems
•
Attribution & Funnel Clarity
• Work across platforms including:
• HubSpot (CRM)
• ActiveCampaign
• Instantly
• Google Ads
• Meta Ads
• Retention.com
• WordPress
• GA4
• Google Tag Manager
• Google Search Console
• Google Business Profile
• Trustpilot
• You will:
• Standardize UTM governance
• Improve multi-touch attribution visibility
• Align ad reporting with lifecycle progression
• Improve MQL → SQL → Opportunity tracking
• Reduce reporting ambiguity for leadership
•
Marketing Infrastructure Protection
• Create segmentation request protocols
• Establish automation standards
• Protect system integrity from short-term workarounds
• Maintain documentation and system clarity
• Serve as long-term owner of marketing systems governance
Requirements
• 5+ years in Marketing Operations, RevOps, or Marketing Technology
• Deep, hands-on HubSpot experience (required)
• Proven experience cleaning and restructuring complex CRM environments
• Strong understanding of paid media funnels and conversion tracking
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks
• Experience building or restructuring automation systems
• Comfortable enforcing governance and setting system standards
• Experience working with distributed teams (Filipino team experience preferred)
• A dual-monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
Benefits
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas