Description review
Digital Marketing Manager – CRO & SEO (gn), 12-month parental leave cover with an option to extend
Bikeleasing · Remote Deutschland · back to the listing
HR standards
53/100
needs work
Title ↔ description
87/100
strong
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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Startups
- Head of Marketing BlueCargo
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- Experiential Marketing Coordinator Candid Health
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What the listing never says
- 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Your missionThe Bikeleasing Group is one of the leading companies in employer mobility solutions and company bike leasing. With our brands, we shape modern working environments – and we keep growing. As Digital Marketing Manager – CRO & SEO (gn), you will take on a key role in driving organic growth and ensuring that our brands Bikeleasing and Probonio are visible and effective in search engines, on our website, and among relevant target audiences. You will work closely with Sales, Product, Data, and Automation, bringing your expertise in SEO, GEO, CRO, and content strategy to the table. If you enjoy taking ownership, working in a data-driven way, and making things happen in a professional environment with short decision-making paths – you’re in the right place. Sounds good? We’d love to meet you.
• You maintain and develop key website pages – from product and landing pages to use-case pages – and continuously improve them based on performance signals such as conversion paths, search intent, and content gaps
• You design and run A/B tests to experimentally improve website performance, focusing on page structure, messaging, CTA logic, internal linking, and friction reduction
• You build topic and intent clusters for Bikeleasing and Probonio, create and optimise organic content formats (guides, glossary pages, comparison content), and ensure a solid on-page foundation that supports both SEO and GEO
• You develop and manage an integrated content strategy – including a topic backlog, intent logic (Awareness → Consideration → Conversion), content standards, and success criteria – making output and impact scalable
• You conceptualise lead assets such as whitepapers and webinars, coordinate their production, and ensure consistent content repurposing into website modules, organic formats, and sales enablement materials
Your profile
• You have a strong track record of at least 5 years in experimentally driving website performance improvements through A/B testing, and can demonstrate success with relevant KPIs.
• You bring at least 5 years of experience in organic search optimisation (SEO + GEO) and know how to create sustainable, measurable online visibility.
• You derive content strategies in a data-driven, SEO- and GEO-informed way – from target audience analysis to topicprioritisation
• You communicate confidently in German (C2) and English (C1) and can present complex content clearly and in a target-audience-appropriate way
• Hands-on experience in Paid Search or Paid Social is a plus – not a must, but helpful for close collaboration within the team
Why us?
• You’ll be part of a fast-growing company where you can drive things forward and actively shape the direction – together, we create long-term career perspectives.
• Back to the office? Not with us! Instead, you’ll enjoy maximum flexibility – supported by our modernflexitimemodel and workation policy.
• We believe in real sparring: open communication, honest feedback, and collaboration at eye level.
• ThroughProbonio, you’ll receive a monthly €50 voucher of your choice – plus €60 annually on your birthday.
• In addition to strong company pension conditions, you’ll also benefit from employer-funded capital-forming payments.
• And of course, you can lease up to two bikes or e-bikes through us as your employer.
We see diversity as an enrichment for our team. That’s why we welcome all applications and would especially like to encourage people with disabilities or other challenges to apply.
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• You maintain and develop key website pages – from product and landing pages to use-case pages – and continuously improve them based on performance signals such as conversion paths, search intent, and content gaps
• You design and run A/B tests to experimentally improve website performance, focusing on page structure, messaging, CTA logic, internal linking, and friction reduction
• You build topic and intent clusters for Bikeleasing and Probonio, create and optimise organic content formats (guides, glossary pages, comparison content), and ensure a solid on-page foundation that supports both SEO and GEO
• You develop and manage an integrated content strategy – including a topic backlog, intent logic (Awareness → Consideration → Conversion), content standards, and success criteria – making output and impact scalable
• You conceptualise lead assets such as whitepapers and webinars, coordinate their production, and ensure consistent content repurposing into website modules, organic formats, and sales enablement materials
Your profile
• You have a strong track record of at least 5 years in experimentally driving website performance improvements through A/B testing, and can demonstrate success with relevant KPIs.
• You bring at least 5 years of experience in organic search optimisation (SEO + GEO) and know how to create sustainable, measurable online visibility.
• You derive content strategies in a data-driven, SEO- and GEO-informed way – from target audience analysis to topicprioritisation
• You communicate confidently in German (C2) and English (C1) and can present complex content clearly and in a target-audience-appropriate way
• Hands-on experience in Paid Search or Paid Social is a plus – not a must, but helpful for close collaboration within the team
Why us?
• You’ll be part of a fast-growing company where you can drive things forward and actively shape the direction – together, we create long-term career perspectives.
• Back to the office? Not with us! Instead, you’ll enjoy maximum flexibility – supported by our modernflexitimemodel and workation policy.
• We believe in real sparring: open communication, honest feedback, and collaboration at eye level.
• ThroughProbonio, you’ll receive a monthly €50 voucher of your choice – plus €60 annually on your birthday.
• In addition to strong company pension conditions, you’ll also benefit from employer-funded capital-forming payments.
• And of course, you can lease up to two bikes or e-bikes through us as your employer.
We see diversity as an enrichment for our team. That’s why we welcome all applications and would especially like to encourage people with disabilities or other challenges to apply.
Find Jobs in Germany on Arbeitnow