Description review
Creative Project Manager (YouTube+ Short-Form Distribution) - Remote
Novakid School · Remote · back to the listing
HR standards
41/100
poor
Title ↔ description
63/100
needs work
Reads as
Content Marketer
82% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- 30 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
At Novakid, we are on a mission to build the world’s best online education platform for children. With over 100,000 students and 4,000 teachers, Novakid is already one of the most popular language learning platforms for children aged 4–12 across Europe and Asia.
About the role
We are building a new interactive entertainment project for families (parents + children) — with YouTube as the main platform and content home.
Short-form content (TikTok, Instagram Reels, YouTube Shorts) will serve as the acquisition engine: hooks, teasers, cliffhangers, and emotional moments designed to drive viewers to the main YouTube episodes.
You will own the creative direction for both long-form and short-form — ensuring every piece of content works together as a system, not separately.
Before we invest in full production, we will first test concepts using short-form content to measure audience demand, engagement, and intent to watch longer episodes.
Cultural & Audience Insight
• Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
• Anticipate cross-cultural interpretation, humor, and sensitivity
• Keep Novakid relevant to real parent conversations, not marketing narratives
What you have done before (real experience we need)
• You have concepted and led production of long-form YouTube content (8–20+ min) — episodic, story-driven, with clear hooks and payoff.
• You have successfully repurposed long-form content into short-form trailers/teasers that drove measurable traffic back to YouTube.
• You have tested content concepts using only short-form (TikTok, Reels, Shorts) before investing in full episodes — and can show examples of how you made that decision.
• You understand YouTube organic metrics (CTR, retention, AVD) and short-form metrics (completion rate, shares, comments) — and how they relate.
• You have worked on projects with participatory or community elements (even simple ones like comments shaping next steps).
Key responsibilities
• YouTube first: Everything starts with the long-form episode. Short-form serves it, not the other way around.
• Test fast: Use short-form to validate concepts before building full episodes.
• Own the creative vision from title/thumbnail to final frame of each episode.
• Collaborate with production teams but stay responsible for viral instincts and audience psychology.
• Analyze performance across both formats and iterate quickly.
Requirements
Must-have qualifications
• Portfolio with long-form YouTube content you concepted (show retention, CTR, or growth if possible).
• Proven ability to drive traffic from short-form to long-form (examples required).
• Deep understanding of TikTok, Reels, and YouTube Shorts as acquisition tools, not standalone entertainment.
• Obsessed with hooks, pacing, cliffhangers, and payoff.
• Strong interest in parenting, family dynamics, or human stories involving children
Requirements:
• Experience leading video projects from concept to final delivery.
• Experience with family, parenting, or kids content.
• Basic editing or thumbnail design sense.
• Experience building a YouTube channel (other Social Media channels) from zero.
• C1 level English
We offer:
• Opportunity to work in an innovative, fast-growing edtech company.
• A creative and collaborative work environment.
• Comprehensive professional development and leadership growth opportunities.
• The chance to have a meaningful impact on the lives of young1 learners around the world.
• 100% Remote work
• Unlimited holidays
• Bonuses and stock options
Highlights
Originally posted on Himalayas
About the role
We are building a new interactive entertainment project for families (parents + children) — with YouTube as the main platform and content home.
Short-form content (TikTok, Instagram Reels, YouTube Shorts) will serve as the acquisition engine: hooks, teasers, cliffhangers, and emotional moments designed to drive viewers to the main YouTube episodes.
You will own the creative direction for both long-form and short-form — ensuring every piece of content works together as a system, not separately.
Before we invest in full production, we will first test concepts using short-form content to measure audience demand, engagement, and intent to watch longer episodes.
Cultural & Audience Insight
• Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
• Anticipate cross-cultural interpretation, humor, and sensitivity
• Keep Novakid relevant to real parent conversations, not marketing narratives
What you have done before (real experience we need)
• You have concepted and led production of long-form YouTube content (8–20+ min) — episodic, story-driven, with clear hooks and payoff.
• You have successfully repurposed long-form content into short-form trailers/teasers that drove measurable traffic back to YouTube.
• You have tested content concepts using only short-form (TikTok, Reels, Shorts) before investing in full episodes — and can show examples of how you made that decision.
• You understand YouTube organic metrics (CTR, retention, AVD) and short-form metrics (completion rate, shares, comments) — and how they relate.
• You have worked on projects with participatory or community elements (even simple ones like comments shaping next steps).
Key responsibilities
• YouTube first: Everything starts with the long-form episode. Short-form serves it, not the other way around.
• Test fast: Use short-form to validate concepts before building full episodes.
• Own the creative vision from title/thumbnail to final frame of each episode.
• Collaborate with production teams but stay responsible for viral instincts and audience psychology.
• Analyze performance across both formats and iterate quickly.
Requirements
Must-have qualifications
• Portfolio with long-form YouTube content you concepted (show retention, CTR, or growth if possible).
• Proven ability to drive traffic from short-form to long-form (examples required).
• Deep understanding of TikTok, Reels, and YouTube Shorts as acquisition tools, not standalone entertainment.
• Obsessed with hooks, pacing, cliffhangers, and payoff.
• Strong interest in parenting, family dynamics, or human stories involving children
Requirements:
• Experience leading video projects from concept to final delivery.
• Experience with family, parenting, or kids content.
• Basic editing or thumbnail design sense.
• Experience building a YouTube channel (other Social Media channels) from zero.
• C1 level English
We offer:
• Opportunity to work in an innovative, fast-growing edtech company.
• A creative and collaborative work environment.
• Comprehensive professional development and leadership growth opportunities.
• The chance to have a meaningful impact on the lives of young1 learners around the world.
• 100% Remote work
• Unlimited holidays
• Bonuses and stock options
Highlights
Originally posted on Himalayas