Description review
Senior Manager, Marketing - Manifest
Hyve Group · United States · back to the listing
HR standards
62/100
needs work
Title ↔ description
82/100
solid
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 33 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Role Overview
Manifest is a major event for the supply chain and logistics ecosystem, bringing together senior decision-makers, brands, retailers, manufacturers, logistics providers, technology companies, startups, and investors.
The Senior Marketing Manager, Manifest will be responsible for delivering hands-on marketing activity that generates qualified leads, builds pipeline, and drives revenue for Manifest’s sponsorship and exhibition sales.
This role is focused on generating demand from companies interested in sponsoring or exhibiting at Manifest, supporting the sales team with effective campaigns and content, and using data to improve lead quality and conversion.
Key Responsibilities
• Plan and deliver SPEX marketing campaigns across email, LinkedIn, paid social, web, content, and database marketing
• Generate qualified sponsorship and exhibition leads for the Manifest sales team
• Build targeted campaigns for priority accounts, sectors, and audience segments agreed upon with Sales and Event Leadership
• Write and coordinate campaign copy, including emails, landing pages, paid social content, newsletters, and sales-support materials
• Manage campaign timelines, audience selections, asset requirements, approvals, and delivery
• Support key sales phases, including launch, rebooking, rate increases, and final sales pushes
• Create and maintain sales-enablement materials, including one-pagers, email templates, objection-handling points, case studies, and prospectus copy
• Work closely with Sales to understand pipeline gaps, lead quality, objections, and priority opportunities
• Track campaign performance, including leads, sales-accepted leads, opportunities, pipeline, and revenue influence
• Use CRM, marketing automation, and analytics tools to report on performance and recommend improvements
• Support accurate campaign tracking, list building, lead routing, and source attribution
• Coordinate with Design, Web, Content, Data, and Operations teams to deliver campaigns accurately and on schedule
Key Measures of Success
• Qualified sponsorship and exhibition leads generated
• Sales-accepted leads delivered to the sales team
• Lead-to-opportunity conversion
• Pipeline and revenue influenced by marketing activity
• Campaign performance across email, web, LinkedIn, paid media, and content
• Quality and timeliness of campaign delivery
• Effectiveness of sales-enablement materials
• Strength of collaboration between Marketing and Sales
Skills and Experience
• Experience in B2B marketing, demand generation, commercial marketing, or event marketing
• Strong hands-on campaign-delivery experience
• Experience with digital marketing channels and tools, including paid social, email, web, and analytics
• Strong copywriting skills, particularly for lead-generation and sales-focused campaigns
• Comfortable using CRM and marketing automation platforms
• Able to build targeted audiences, manage campaign data, and interpret performance reports
• Strong project-management skills and attention to detail
• Confident working closely with sales teams
• Commercially minded, practical, and delivery-focused
Desirable Experience
• Experience in events, exhibitions, media, technology, SaaS, or B2B communities
• Experience marketing to sponsors, exhibitors, vendors, or commercial partners
• Experience using HubSpot, Salesforce, Dynamics, Pardot, Marketo, or similar platforms
• Understanding of sponsorship packages, exhibition sales, and event-revenue models
Summary
The Senior Marketing Manager for Manifest is a hands-on commercial marketing role focused on generating qualified sponsor and exhibitor leads, supporting sales conversion, and increasing Marketing’s contribution to revenue.Benefits
-Remote WorkOriginally posted on Himalayas
Manifest is a major event for the supply chain and logistics ecosystem, bringing together senior decision-makers, brands, retailers, manufacturers, logistics providers, technology companies, startups, and investors.
The Senior Marketing Manager, Manifest will be responsible for delivering hands-on marketing activity that generates qualified leads, builds pipeline, and drives revenue for Manifest’s sponsorship and exhibition sales.
This role is focused on generating demand from companies interested in sponsoring or exhibiting at Manifest, supporting the sales team with effective campaigns and content, and using data to improve lead quality and conversion.
Key Responsibilities
• Plan and deliver SPEX marketing campaigns across email, LinkedIn, paid social, web, content, and database marketing
• Generate qualified sponsorship and exhibition leads for the Manifest sales team
• Build targeted campaigns for priority accounts, sectors, and audience segments agreed upon with Sales and Event Leadership
• Write and coordinate campaign copy, including emails, landing pages, paid social content, newsletters, and sales-support materials
• Manage campaign timelines, audience selections, asset requirements, approvals, and delivery
• Support key sales phases, including launch, rebooking, rate increases, and final sales pushes
• Create and maintain sales-enablement materials, including one-pagers, email templates, objection-handling points, case studies, and prospectus copy
• Work closely with Sales to understand pipeline gaps, lead quality, objections, and priority opportunities
• Track campaign performance, including leads, sales-accepted leads, opportunities, pipeline, and revenue influence
• Use CRM, marketing automation, and analytics tools to report on performance and recommend improvements
• Support accurate campaign tracking, list building, lead routing, and source attribution
• Coordinate with Design, Web, Content, Data, and Operations teams to deliver campaigns accurately and on schedule
Key Measures of Success
• Qualified sponsorship and exhibition leads generated
• Sales-accepted leads delivered to the sales team
• Lead-to-opportunity conversion
• Pipeline and revenue influenced by marketing activity
• Campaign performance across email, web, LinkedIn, paid media, and content
• Quality and timeliness of campaign delivery
• Effectiveness of sales-enablement materials
• Strength of collaboration between Marketing and Sales
Skills and Experience
• Experience in B2B marketing, demand generation, commercial marketing, or event marketing
• Strong hands-on campaign-delivery experience
• Experience with digital marketing channels and tools, including paid social, email, web, and analytics
• Strong copywriting skills, particularly for lead-generation and sales-focused campaigns
• Comfortable using CRM and marketing automation platforms
• Able to build targeted audiences, manage campaign data, and interpret performance reports
• Strong project-management skills and attention to detail
• Confident working closely with sales teams
• Commercially minded, practical, and delivery-focused
Desirable Experience
• Experience in events, exhibitions, media, technology, SaaS, or B2B communities
• Experience marketing to sponsors, exhibitors, vendors, or commercial partners
• Experience using HubSpot, Salesforce, Dynamics, Pardot, Marketo, or similar platforms
• Understanding of sponsorship packages, exhibition sales, and event-revenue models
Summary
The Senior Marketing Manager for Manifest is a hands-on commercial marketing role focused on generating qualified sponsor and exhibitor leads, supporting sales conversion, and increasing Marketing’s contribution to revenue.Benefits
-Remote WorkOriginally posted on Himalayas