Description review

Paid Ads Specialist

OnTheGoSystems · Anywhere in the World · back to the listing

HR standards

63/100

needs work

Title ↔ description

73/100

solid

Reads as

Marketing Manager

88% confident

What this role officially is

marketing manager — ESCO, the EU occupation classification

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager

How others title the same work

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera

What the listing never says

  • 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Headquarters: Remote

URL: http://onthegosystems.com

At OnTheGoSystems, we’ve been building successful translation and localization software with a fully remote, international team since 2007. Our products are used on more than 1.5 million active WordPress sites, helping businesses around the world build and manage multilingual websites and content.

We’re looking for a technical, hands-on Technical Paid Advertising Specialist who knows how to connect AI, automation, and data to real advertising workflows.

What you'll do

This is a role where you’ll have the freedom to build, test, and improve, not just manage campaigns designed by someone else.

You’ll own paid advertising hands-on while having the space to explore how AI, automation, and better use of data can improve the way campaigns are managed.

You’ll be able to experiment with new tools and approaches, build your own solutions, and directly influence how we develop a more technical and AI-driven approach to paid advertising.

We’d especially like to meet someone who:

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Has personally set up, run, analyzed, and optimized paid campaigns.

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Has hands-on experience with platforms such as Google Ads, Meta Ads, Microsoft Ads, or LinkedIn Ads.

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Has used technical tools to automate, connect, analyze, or improve advertising workflows. This could include Google Ads Scripts, advertising APIs, Python, Zapier, Make, GA4, BigQuery, Looker Studio, and AI agents.

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Is comfortable managing several campaigns or channels at the same time.

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Can show real examples of using AI or automation to solve advertising problems or reduce manual work.

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Thinks analytically and enjoys investigating why performance changes, not just reporting that it changed.

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Understands that automation needs validation and can explain how they check that automated workflows are working correctly.

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Can work independently, prioritize what needs attention, and move things forward without detailed instructions.

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Enjoys experimenting with new technology and turning useful ideas into working solutions.

What we offer

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100% remote position,

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Body and Mind Movement program to fill you up with energy,

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A computer budget to make your workplace better,

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A Kindle device with access to our company Amazon account,

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We respect national holidays in each country and want you to have a rest these days,

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Great opportunity to progress and advance,

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Collaborating with team members across the globe.

If you enjoy paid advertising as much as you enjoy building smarter ways to run it, we'd love to hear from you. Tell us about the campaigns you've owned and the AI or automation you've built into your work.

To apply: https://weworkremotely.com/remote-jobs/onthegosystems-paid-ads-specialist

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 71 before penalties). Reviewed 21 Sep 2026.