Description review
UX Designer/Product Lead (Core Team, Equity-Based, Remote EU-wide)
baesh social UG · Germany · back to the listing
HR standards
29/100
poor
Title ↔ description
64/100
needs work
Reads as
Product Designer
89% confident
What this role officially is
user interface designer — ESCO, the EU occupation classification
User interface designers are in charge of designing user interfaces for applications and systems. They perform layout, graphics and dialogues design activities as well as adaptation activities.
Also known as: accessibility designer, user interface designers, UI designer
How others title the same work
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Startups
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What the listing never says
- 25 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
✨ Do you live and breathe product? Help us build the next Gen Z social platform!
baesh is a Gen Z social platform that helps people meet in real life through activities, communities, and shared interests. We're building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences.
As our UX/Product Lead (Core Team), you'll own the user experience end-to-end. You're a UX person, not a UI person: research and strategy come first, and lead to thoughtful, well-considered execution, not visual polish for its own sake. You'll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world.
📌 Core team position, equity-based
📌 Massive growth opportunities: you'll influence product strategy, UX direction, and experimentation from day one
📌 Flexible hours + fully remote
📌 German required (our first market is Berlin)
📌 After fundraising, there's a path toward a paid leadership role (this is an unpaid1 core team role for now)
Tasks
Product Ownership & Strategy
• Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
• Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)
• Define success metrics, hypotheses, and experiments
User Research & Validation
• Run regular user interviews and usability tests, especially with Gen Z / young2 millennials
• Create lightweight research plans and turn them into actionable product decisions
• Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights
UX Design & Interaction Quality
• Design key flows and interaction patterns, with strong attention to detail and delight
• Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement
Cross-Functional Execution
• Work closely with engineering to ship quickly with high UX quality
• Collaborate on AI-assisted workflows
Requirements
Experience & Seniority
• Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)
• Proven ability to improve activation/retention through product iteration, not just “pretty screens.
• Comfort working in early-stage environments
Skillset
• Excellent UX craft: flows, interaction design, usability, and visual polish
• Strong product thinking: prioritization, experimentation, metrics, and user behavior
• Ability to run user interviews independently and convert insights into shipped improvements.
Language & Location
• German knowledge required (you’ll research and validate with German-speaking users).
• Europe-based only (EU + Eastern Partnership countries), fully remote.
Mindset
• Founder-level ownership: proactive, fast, direct, and accountable.
• Excited by the mission: building the infrastructure for real-life connection in the AI age.
Benefits
• Core team role with company shares
• High-impact mission: tackling loneliness and helping people build real friendships IRL
• Fully remote
• Flexible working hours
• Massive growth benefits
If you’re a product-led UX person who loves talking to users, shipping fast, and building social products that people actually come back to - we’d love to meet you! 🩷
Originally posted on Himalayas
baesh is a Gen Z social platform that helps people meet in real life through activities, communities, and shared interests. We're building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences.
As our UX/Product Lead (Core Team), you'll own the user experience end-to-end. You're a UX person, not a UI person: research and strategy come first, and lead to thoughtful, well-considered execution, not visual polish for its own sake. You'll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world.
📌 Core team position, equity-based
📌 Massive growth opportunities: you'll influence product strategy, UX direction, and experimentation from day one
📌 Flexible hours + fully remote
📌 German required (our first market is Berlin)
📌 After fundraising, there's a path toward a paid leadership role (this is an unpaid1 core team role for now)
Tasks
Product Ownership & Strategy
• Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
• Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)
• Define success metrics, hypotheses, and experiments
User Research & Validation
• Run regular user interviews and usability tests, especially with Gen Z / young2 millennials
• Create lightweight research plans and turn them into actionable product decisions
• Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights
UX Design & Interaction Quality
• Design key flows and interaction patterns, with strong attention to detail and delight
• Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement
Cross-Functional Execution
• Work closely with engineering to ship quickly with high UX quality
• Collaborate on AI-assisted workflows
Requirements
Experience & Seniority
• Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)
• Proven ability to improve activation/retention through product iteration, not just “pretty screens.
• Comfort working in early-stage environments
Skillset
• Excellent UX craft: flows, interaction design, usability, and visual polish
• Strong product thinking: prioritization, experimentation, metrics, and user behavior
• Ability to run user interviews independently and convert insights into shipped improvements.
Language & Location
• German knowledge required (you’ll research and validate with German-speaking users).
• Europe-based only (EU + Eastern Partnership countries), fully remote.
Mindset
• Founder-level ownership: proactive, fast, direct, and accountable.
• Excited by the mission: building the infrastructure for real-life connection in the AI age.
Benefits
• Core team role with company shares
• High-impact mission: tackling loneliness and helping people build real friendships IRL
• Fully remote
• Flexible working hours
• Massive growth benefits
If you’re a product-led UX person who loves talking to users, shipping fast, and building social products that people actually come back to - we’d love to meet you! 🩷
Originally posted on Himalayas