Description review
Marketing Intern
Tappz GmbH · Munich · back to the listing
HR standards
70/100
solid
Title ↔ description
68/100
needs work
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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What the listing never says
- 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
tappz is looking for a Marketing Intern to join our small, but highly productive and ambitious team in Berlin or Munich — with the option to grow into a permanent junior role afterwards. You'll get hands-on experience in a highly specialized corner of marketing that you simply can't learn in school: growth marketing for apps.
We build apps with global reach, and cutting-edge AI. In this role you can expect hands-on training across App Store, funnels, and web marketing — working directly with all team members, with access to the same AI tools we use every day. We need someone who's proactive, curious about trends, and hungry to be at the edge of what's next in marketing.
Tasks
App Store Optimization & AI Engine Optimization
• Market and competitor analysis to improve how our apps are discovered — in app stores and by AI assistants.
• Help optimize app store listings — copy, screenshots, and metadata — and monitor rankings and reviews.
Funnels & Web
• Help build and test web-to-app and web-to-web funnels, from landing page to conversion.
• Maintain and update our marketing web pages, working with design and dev as needed.
Market Research & Insights
• Monitor niche trends and innovations, generate ideas for in-app content.
• Manage localizations and culturalizations, both for app and web listings.
Team support
• Be the team's go-to helper — pitching in wherever needed and learning the full scope of mobile and web marketing along the way.
• Help build automated processes with the AI tools we provide, to work faster and smarter across all of the above.
Requirements
We are looking for
• A proactive approach — you spot what needs doing and get started.
• Self-motivation and a genuine desire to be at the edge of technology.
• Curiosity about marketing trends, with the drive to keep learning and improving.
• Comfort working in a small, fast-moving, collaborative team, and juggling a few different areas at once.
• Good proficiency in English, since you'll be writing copy for a global audience.
• A formal background in mobile/web marketing is a plus, but not required.
Benefits
• Exciting opportunities to work on AI products.
• A collaborative, supportive work environment with direct mentorship.
• Professional development and training in a highly specialized, in-demand field, with a clear path to grow from junior into a specialist or growth-marketing role.
• Hands-on access to the same AI and marketing tools our team uses day to day.
• Remote work, with covered co-working space.
Send us your CV along with a short Cover Letter — 300 words is plenty — that tells us:
• Why you're excited about mobile and web marketing.
• One app, brand, or campaign you've been obsessed with lately, and why.
• A project you've run yourself — a side hustle, student organization, social media account, blog, game community, or anything else where you had to attract or grow an audience. Links welcome.
tappz is an equal opportunity employer. We welcome applicants from all backgrounds.
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We build apps with global reach, and cutting-edge AI. In this role you can expect hands-on training across App Store, funnels, and web marketing — working directly with all team members, with access to the same AI tools we use every day. We need someone who's proactive, curious about trends, and hungry to be at the edge of what's next in marketing.
Tasks
App Store Optimization & AI Engine Optimization
• Market and competitor analysis to improve how our apps are discovered — in app stores and by AI assistants.
• Help optimize app store listings — copy, screenshots, and metadata — and monitor rankings and reviews.
Funnels & Web
• Help build and test web-to-app and web-to-web funnels, from landing page to conversion.
• Maintain and update our marketing web pages, working with design and dev as needed.
Market Research & Insights
• Monitor niche trends and innovations, generate ideas for in-app content.
• Manage localizations and culturalizations, both for app and web listings.
Team support
• Be the team's go-to helper — pitching in wherever needed and learning the full scope of mobile and web marketing along the way.
• Help build automated processes with the AI tools we provide, to work faster and smarter across all of the above.
Requirements
We are looking for
• A proactive approach — you spot what needs doing and get started.
• Self-motivation and a genuine desire to be at the edge of technology.
• Curiosity about marketing trends, with the drive to keep learning and improving.
• Comfort working in a small, fast-moving, collaborative team, and juggling a few different areas at once.
• Good proficiency in English, since you'll be writing copy for a global audience.
• A formal background in mobile/web marketing is a plus, but not required.
Benefits
• Exciting opportunities to work on AI products.
• A collaborative, supportive work environment with direct mentorship.
• Professional development and training in a highly specialized, in-demand field, with a clear path to grow from junior into a specialist or growth-marketing role.
• Hands-on access to the same AI and marketing tools our team uses day to day.
• Remote work, with covered co-working space.
Send us your CV along with a short Cover Letter — 300 words is plenty — that tells us:
• Why you're excited about mobile and web marketing.
• One app, brand, or campaign you've been obsessed with lately, and why.
• A project you've run yourself — a side hustle, student organization, social media account, blog, game community, or anything else where you had to attract or grow an audience. Links welcome.
tappz is an equal opportunity employer. We welcome applicants from all backgrounds.
Find Jobs in Germany on Arbeitnow