Description review

Senior Copywriter

Avalere Health · United States · back to the listing

HR standards

57/100

needs work

Title ↔ description

78/100

solid

Reads as

Unclear

no confident match

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

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What the listing never says

  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About The Role

The Senior Copywriter is responsible for development of copy for integrated healthcare advertising campaigns and ensuring all work is strategically and creatively on point. Ensures all projects are completed on time and within budget.

What You'll Do

• Develop creative, strategic ideas & tactics that solve specific client marketing challenges

• Ensure on-brand messaging and accurate content that aligns with the overall strategy

• Foster positive relationships between creative and other agency functional areas. Encourages strong collaborative relationships with account management and other areas

• Reference and annotates all work, in alignment with AMA style

• Will execute initial concepts through to final completion

• Perform other duties as assigned1

About You

• Bachelor’s degree in advertising, marketing, graphic arts, or equivalent area of study

• Minimum 4 years’ creative copywriting experience at a Medical communications/advertising agency producing print and digital tactics such as sales aids, brochures, flashcards, eblasts, & websites

• Pharmaceutical advertising agency required, with portfolio exhibiting tactical and conceptual knowledge in at least 1 therapeutic area

• Thorough knowledge of AMA style

• Strong customer service skills with a commitment to superior quality

• Must be self-motivated, professional, detail-oriented, and possess excellent oral and written communication skills

• Comfortable working under pressure within tight deadlines

• Advanced PC or Mac experience with MS Office Suite and functional experience with Adobe Acrobat Pro

What we can offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

We encourage all applicants to read our candidate privacy noticebefore applying to Avalere Health.

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 65 before penalties). Reviewed 21 Sep 2026.