Description review
Head of Demand Generation (Remote, United Kingdom)
Easygenerator · Remote · back to the listing
HR standards
48/100
poor
Title ↔ description
88/100
strong
Reads as
Marketing Manager
99% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 25 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Easygenerator
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
Role Summary
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
• Own paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
• Lead website structure, messaging, UX, landing pages, and CRO.
• Partner with PMM to ensure clear, differentiated positioning.
• Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
• Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
• Optimize for pipeline and revenue impact with strong attribution visibility.
• Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
• Lead revenue-focused content aligned to buyer journey and enterprise sales.
• Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
• Own marketing-sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.
• Partner closely with PMM, Revenue, and Leadership.
Qualifications
• 5+ years in B2B SaaS digital growth; 2+ years team leadership.
• Proven pipeline growth and €2M+ budget ownership.
• Strong expertise in paid, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, and enterprise sales awareness.
• Analytical and commercially driven.
• Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
• Experience in 20M–100M ARR SaaS.
• International SaaS exposure.
• Close collaboration with PMM and Commercial teams.
Find more English Speaking Jobs in Germany on Arbeitnow
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
Role Summary
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
• Own paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
• Lead website structure, messaging, UX, landing pages, and CRO.
• Partner with PMM to ensure clear, differentiated positioning.
• Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
• Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
• Optimize for pipeline and revenue impact with strong attribution visibility.
• Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
• Lead revenue-focused content aligned to buyer journey and enterprise sales.
• Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
• Own marketing-sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.
• Partner closely with PMM, Revenue, and Leadership.
Qualifications
• 5+ years in B2B SaaS digital growth; 2+ years team leadership.
• Proven pipeline growth and €2M+ budget ownership.
• Strong expertise in paid, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, and enterprise sales awareness.
• Analytical and commercially driven.
• Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
• Experience in 20M–100M ARR SaaS.
• International SaaS exposure.
• Close collaboration with PMM and Commercial teams.
Find more English Speaking Jobs in Germany on Arbeitnow