Description review

Social Media Specialist

division50 · Lebanon · back to the listing

HR standards

60/100

needs work

Title ↔ description

82/100

solid

Reads as

Unclear

no confident match

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

How others title the same work

Large employers

  • Content Marketing Manager Canonical
  • Content Marketing Manager Canonical Ltd.
  • Marketing Associate Canonical Ltd.
  • Group Content Strategy Manager, Adobe.com Adobe
  • Content marketing lead Canonical

Startups

  • Marketing Automation Generalist Intern Deep24
  • Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
  • Entry-Level Marketing Role - South Korea Educato
  • Creative Director, YouTube Flick
  • Growth Intern (Fall, Winter cycles) CatchBack Cards

What the listing never says

  • 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Location: Remote
Employment Type: Full-Time

About the Role

We are looking for a creative and trend-focused Social Media Specialist to manage social media accounts for our clients.

We are looking for someone who understands what makes people stop scrolling, watch, engage, share, and follow.

This is not simply a content scheduling role. You will be responsible for developing social media strategies, creating engaging content concepts, identifying trends, and managing multiple client accounts.

Key Responsibilities

• Manage multiple client social media accounts across platforms such as Instagram, TikTok, Facebook, and others.

• Develop social media strategies based on each client's brand, audience, and objectives.

• Create monthly content calendars and content plans.

• Develop creative concepts for Reels, TikToks, Stories, posts, and other formats.

• Identify viral trends and adapt them creatively to different brands.

• Write engaging captions, hooks, and content concepts.

• Research competitors, trends, audiences, and relevant topics.

• Coordinate with designers, video editors, photographers, and other team members when required.

• Monitor social media performance and engagement.

• Analyze content performance and recommend improvements.

• Stay up to date with changes in social media algorithms, trends, and platform features.

• Develop content designed to increase reach, engagement, followers, and brand awareness.

• Communicate with clients regarding content requirements, feedback, and approvals.

Requirements

Requirements

• Previous experience managing social media accounts for clients is required.

• Previous experience working in a digital marketing, advertising, or social media agency is highly preferred.

• Strong understanding of Instagram, TikTok, Facebook, and short-form video content.

• Strong creative thinking and ability to generate original content ideas.

• Excellent understanding of social media trends and viral content.

• Strong copywriting and caption-writing skills.

• Understanding of social media analytics and performance metrics.

• Ability to manage multiple client accounts simultaneously.

• Strong communication and organizational skills.

• Excellent English communication skills.

• A strong portfolio or examples of previous work are highly preferred.

What We're Looking For

We want someone who doesn't simply ask:

"What should we post today?"

We want someone who thinks:

"What would make someone stop scrolling and share this?"

If you are constantly watching trends, analyzing content performance, and coming up with new ideas, we'd love to hear from you.

Benefits

Remote full-time position.

Opportunity to work with international clients and different industries.

Creative and fast-paced working environment.

Opportunity to grow within the company.

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 68 before penalties). Reviewed 21 Sep 2026.