Description review
Media Strategist
SimpsonScarborough · United States · back to the listing
HR standards
73/100
solid
Title ↔ description
82/100
solid
Reads as
Marketing Manager
95% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher education marketing industry, we are a fully remote team of approximately 70 employees working coast to coast.
We’re looking for a Media Strategist to lead the development of integrated, full-funnel paid media strategies that connect audience insight, channel planning, creative direction, and performance outcomes. This role requires strategic thinking and the ability translate complexity into clarity, design campaigns as connected systems, and guide both clients and internal teams toward smarter decisions and stronger results.
The Media Strategist partners closely with strategy, creative, analytics, and account teams to ensure media strategy is insight-driven, cohesive, and built to perform.
What You’ll Do
• Lead day-to-day client communications related to media strategy and performance, simplifying complex concepts into clear, actionable insights, acting as a strategic partner.
• Translate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals into clear, actionable media strategies that define the problem, opportunity, and path forward.
• Develop full-funnel, multi-channel media strategies that define the role of each channel, message, and asset across the audience journey.
• Lead audience prioritization byIdentifying and prioritizing target audiences based on growth potential, institutional fit, and decision drivers—clearly distinguishing where focus (and budget) should go.
• Partner with Creative, Strategy and Accounts teams to ensure messaging, briefs, and campaign ideas are rooted in insight and aligned to audience mindset and media approach.
• Define success and drive performance by establishing KPIs aligned to campaign goals, interpreting performance data, and guiding strategic optimizations
What We’re Looking For
• 4-6 years of experience in media strategy, planning, buying, and/or activation, with hands-on experience developing full-funnel media strategies across digital, social, search, programmatic, and emerging channels
• Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes
• Ability to explain complex media concepts in clear, accessible language for client education.
• Experience defining KPIs, interpreting performance, and guiding optimization strategies
• Bachelor’s degree and/or an equivalent combination of education and relevant experience
Salary, Benefits & Perks
• Salary Range: $85,000.00 - $105,000.00 and will be commensurate with experience
• Comprehensive benefits package including nationwide health, dental, and vision coverage, 401(k) with employer contribution, employer-paid life insurance and short-term disability
• Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday PLUS two agency-wide closures in the summer and winter
• Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.
Our Commitment to Inclusion
At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values and critical to our long-term success. This work requires consistency, intentionality, vulnerability, and accountability. Through our efforts, we strive to make meaningful impact in our work, our workplace, and our industry.
SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a zero-tolerance non-discrimination policy. We welcome applicants of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, or any other characteristic protected by law.
Questions?
For all recruitment-related inquiries, please email .
Salary: $85,000.00 - $105,000.00Originally posted on Himalayas
We’re looking for a Media Strategist to lead the development of integrated, full-funnel paid media strategies that connect audience insight, channel planning, creative direction, and performance outcomes. This role requires strategic thinking and the ability translate complexity into clarity, design campaigns as connected systems, and guide both clients and internal teams toward smarter decisions and stronger results.
The Media Strategist partners closely with strategy, creative, analytics, and account teams to ensure media strategy is insight-driven, cohesive, and built to perform.
What You’ll Do
• Lead day-to-day client communications related to media strategy and performance, simplifying complex concepts into clear, actionable insights, acting as a strategic partner.
• Translate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals into clear, actionable media strategies that define the problem, opportunity, and path forward.
• Develop full-funnel, multi-channel media strategies that define the role of each channel, message, and asset across the audience journey.
• Lead audience prioritization byIdentifying and prioritizing target audiences based on growth potential, institutional fit, and decision drivers—clearly distinguishing where focus (and budget) should go.
• Partner with Creative, Strategy and Accounts teams to ensure messaging, briefs, and campaign ideas are rooted in insight and aligned to audience mindset and media approach.
• Define success and drive performance by establishing KPIs aligned to campaign goals, interpreting performance data, and guiding strategic optimizations
What We’re Looking For
• 4-6 years of experience in media strategy, planning, buying, and/or activation, with hands-on experience developing full-funnel media strategies across digital, social, search, programmatic, and emerging channels
• Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes
• Ability to explain complex media concepts in clear, accessible language for client education.
• Experience defining KPIs, interpreting performance, and guiding optimization strategies
• Bachelor’s degree and/or an equivalent combination of education and relevant experience
Salary, Benefits & Perks
• Salary Range: $85,000.00 - $105,000.00 and will be commensurate with experience
• Comprehensive benefits package including nationwide health, dental, and vision coverage, 401(k) with employer contribution, employer-paid life insurance and short-term disability
• Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday PLUS two agency-wide closures in the summer and winter
• Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.
Our Commitment to Inclusion
At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values and critical to our long-term success. This work requires consistency, intentionality, vulnerability, and accountability. Through our efforts, we strive to make meaningful impact in our work, our workplace, and our industry.
SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a zero-tolerance non-discrimination policy. We welcome applicants of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, or any other characteristic protected by law.
Questions?
For all recruitment-related inquiries, please email .
Salary: $85,000.00 - $105,000.00Originally posted on Himalayas