Description review
Performance Marketing Specialist
ELVTR · Ukraine · back to the listing
HR standards
68/100
needs work
Title ↔ description
82/100
solid
Reads as
Marketing Manager
95% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
ELVTR is an online education company building live online courses taught by top executives and industry experts. We operate across Sales, Marketing, Production, Instructor Sourcing, Student Support, Finance, Creative, and Engineering.
Why This Role Exists
We're scaling fast, and our paid channels have to scale with us. This role owns that: the campaigns that bring students in the door, the budget behind them, and the numbers that prove it worked.
This is a full-time role.
What You Will Do
• Run the campaigns. Build, launch, and optimize Meta Ads conversion campaigns.. You decide the audience splits, the budget shifts, the creative rotation.
• Own the numbers, not just report them. Track TA vs. non-TA lead quality, keep CPL inside KPI, and flag anomalies before they become a wasted week of spend.
• Do the QA nobody sees. Audiences, exclusions, placements, attribution windows, budgets, naming conventions — the boring checks that are the actual difference between a clean account and a leaking one.
• Test constantly. Turn a hunch into an A/B test, read the result, log what you learned, kill what doesn't work.
• Work the room. Sit with producers, copywriters, and designers and give them feedback that's grounded in data, not vibes.
Requirements
• B2 English or higher
• 1–2 years hands-on with conversion campaigns / performance marketing / user acquisition, ideally in an in-house or agency setting
• Confident running Meta Ads Manager solo
• Fluent in CPM, CTR, CPC, CPL, CAC, ROAS/ROI, LTV
• Hands-on AI experience (pet project, past role, side experiment)
• Comfortable proposing an unconventional idea, testing it, and owning the result either way
You Are a Strong Fit If
• you'd rather test a hypothesis than debate one
• you notice a naming convention is off before it causes a reporting headache
• you treat a rising CPL as your problem to solve, not something to escalate and wait
• you reach for AI tools by default when a task is repetitive
• you can tell a designer why a creative underperformed, in numbers
Hiring Process
• Call with our recruiter
• Test assignment
• Interview with the Head of Marketing
• Offer
Benefits
• Competitive Salary and Bonuses: We value your contributions and offer competitive compensation and performance-based incentives.
• Comprehensive Benefits: Enjoy gym membership reimbursements, mental health benefits, generous vacation allowances, and complimentary access to all our courses.
• Flexible Work Environment: Work remotely with a schedule that accommodates your personal and professional needs.
• Growth Opportunities: Join a company committed to your professional development, offering abundant opportunities for career advancement.
Join Us
If you are a detail-oriented professional ready to contribute to a leading online education platform, we encourage you to apply. Elevate your career with ELVTR.
ELVTR is committed to providing equal opportunities and fostering a diverse, inclusive environment for all, whether you join us as an employee or a contractor.
Originally posted on Himalayas
Why This Role Exists
We're scaling fast, and our paid channels have to scale with us. This role owns that: the campaigns that bring students in the door, the budget behind them, and the numbers that prove it worked.
This is a full-time role.
What You Will Do
• Run the campaigns. Build, launch, and optimize Meta Ads conversion campaigns.. You decide the audience splits, the budget shifts, the creative rotation.
• Own the numbers, not just report them. Track TA vs. non-TA lead quality, keep CPL inside KPI, and flag anomalies before they become a wasted week of spend.
• Do the QA nobody sees. Audiences, exclusions, placements, attribution windows, budgets, naming conventions — the boring checks that are the actual difference between a clean account and a leaking one.
• Test constantly. Turn a hunch into an A/B test, read the result, log what you learned, kill what doesn't work.
• Work the room. Sit with producers, copywriters, and designers and give them feedback that's grounded in data, not vibes.
Requirements
• B2 English or higher
• 1–2 years hands-on with conversion campaigns / performance marketing / user acquisition, ideally in an in-house or agency setting
• Confident running Meta Ads Manager solo
• Fluent in CPM, CTR, CPC, CPL, CAC, ROAS/ROI, LTV
• Hands-on AI experience (pet project, past role, side experiment)
• Comfortable proposing an unconventional idea, testing it, and owning the result either way
You Are a Strong Fit If
• you'd rather test a hypothesis than debate one
• you notice a naming convention is off before it causes a reporting headache
• you treat a rising CPL as your problem to solve, not something to escalate and wait
• you reach for AI tools by default when a task is repetitive
• you can tell a designer why a creative underperformed, in numbers
Hiring Process
• Call with our recruiter
• Test assignment
• Interview with the Head of Marketing
• Offer
Benefits
• Competitive Salary and Bonuses: We value your contributions and offer competitive compensation and performance-based incentives.
• Comprehensive Benefits: Enjoy gym membership reimbursements, mental health benefits, generous vacation allowances, and complimentary access to all our courses.
• Flexible Work Environment: Work remotely with a schedule that accommodates your personal and professional needs.
• Growth Opportunities: Join a company committed to your professional development, offering abundant opportunities for career advancement.
Join Us
If you are a detail-oriented professional ready to contribute to a leading online education platform, we encourage you to apply. Elevate your career with ELVTR.
ELVTR is committed to providing equal opportunities and fostering a diverse, inclusive environment for all, whether you join us as an employee or a contractor.
Originally posted on Himalayas