Description review
Growth Lead - Paid Media (Meta Ads) - Remote
ClanX · India, Israel, Saudi Arabia, Turkey, United Arab Emirates · back to the listing
HR standards
68/100
needs work
Title ↔ description
87/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
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- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
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- Experiential Marketing Coordinator Candid Health
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What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Own paid growth for Perisclaw, scaling Meta acquisition across India, the Middle East, and Europe. Drive creative strategy, funnel performance, testing, CAC, payback, and growth from the ground up.
Company Details
Perisclaw is building a WhatsApp-native personal AI assistant for India and the rest of the world. The product is live, monetizing, and seeing strong demand. The team is from Periskope, with Ex-McKinsey and Bain founders and deep WhatsApp expertise. Remote, working directly with the founders. Website:
Requirements
• 3–5+ years of hands-on Meta Ads experience for consumer AI products.
• Proven experience scaling paid acquisition for consumer products.
• Strong experience with Meta Ads across India, Middle East, and/or Europe.
• Experience owning CAC, trial-to-paid conversion, payback, and funnel metrics.
• Strong creative strategy skills with a high velocity of testing and iteration.
• Experience deciding what to test, kill, and scale based on performance data.
• Background in consumer AI, microdrama, gaming, or D2C is strongly preferred.
• TikTok Ads experience in markets outside the US is a plus.
• Strong analytical thinking and clear communication.
Responsibilities
• Own Meta paid acquisition end to end.
• Build and execute the paid growth strategy across India, Middle East, and Europe.
• Develop the creative testing strategy and continuously improve creative velocity.
• Monitor and optimize CAC, trial-to-paid conversion, payback, and funnel performance.
• Identify winning audiences, creatives, campaigns, and markets to scale.
• Decide what to test, kill, and scale based on data.
• Work directly with the founders on growth strategy and execution.
• Build a repeatable paid acquisition engine for Perisclaw.
Job Details
Remote
Interview Process
• Recruiter Screening
• Growth & Meta Ads Deep Dive
• Case Study
• Founder Round
Important Note
ClanX is a recruitment partner, helping Perisclaw hire a Growth person.
Highlights
Be the first growth hire and own Meta acquisition end to end for a live, monetizing consumer AI product built for WhatsApp.
Originally posted on Himalayas
Company Details
Perisclaw is building a WhatsApp-native personal AI assistant for India and the rest of the world. The product is live, monetizing, and seeing strong demand. The team is from Periskope, with Ex-McKinsey and Bain founders and deep WhatsApp expertise. Remote, working directly with the founders. Website:
Requirements
• 3–5+ years of hands-on Meta Ads experience for consumer AI products.
• Proven experience scaling paid acquisition for consumer products.
• Strong experience with Meta Ads across India, Middle East, and/or Europe.
• Experience owning CAC, trial-to-paid conversion, payback, and funnel metrics.
• Strong creative strategy skills with a high velocity of testing and iteration.
• Experience deciding what to test, kill, and scale based on performance data.
• Background in consumer AI, microdrama, gaming, or D2C is strongly preferred.
• TikTok Ads experience in markets outside the US is a plus.
• Strong analytical thinking and clear communication.
Responsibilities
• Own Meta paid acquisition end to end.
• Build and execute the paid growth strategy across India, Middle East, and Europe.
• Develop the creative testing strategy and continuously improve creative velocity.
• Monitor and optimize CAC, trial-to-paid conversion, payback, and funnel performance.
• Identify winning audiences, creatives, campaigns, and markets to scale.
• Decide what to test, kill, and scale based on data.
• Work directly with the founders on growth strategy and execution.
• Build a repeatable paid acquisition engine for Perisclaw.
Job Details
Remote
Interview Process
• Recruiter Screening
• Growth & Meta Ads Deep Dive
• Case Study
• Founder Round
Important Note
ClanX is a recruitment partner, helping Perisclaw hire a Growth person.
Highlights
Be the first growth hire and own Meta acquisition end to end for a live, monetizing consumer AI product built for WhatsApp.
Originally posted on Himalayas