Description review
Creative Director, Paid Social
Ethos · United States · back to the listing
HR standards
45/100
poor
Title ↔ description
86/100
strong
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the Role
There's a category that's been doing things the same way for over a hundred years. We're here to change that.
Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet.
This role has one core mandate: make our paid social creative breakthrough. You'll have significant ownership over creative strategy and execution across Meta, TikTok, YouTube, UGC, and influencer content, and you'll play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand.
Duties and Responsibilities:
• Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery
• Develop hooks, formats, and concepts that stop the scroll and drive conversion — you understand the mechanics of direct response creative and you're constantly pushing the work further
• Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
• Give sharp, specific, actionable feedback that elevates the team's output and moves work forward fast
• Stay deeply in tune with what's working across our paid social channels, using performance data as a source of creative inspiration, not just a scorecard
• Stay current on platform trends, competitor creative, and where the industry is heading — you bring that intelligence back to the team before everyone else catches up
• Champion AI adoption across the team to accelerate concepting, production, and creative iteration
• Lead and develop a team of two video editors, two ACDs, and a Senior Designer
• Build the frameworks and processes that let a lean team produce quality work at volume
• Manage external production partners and agency relationships as needed
Qualifications and Skills:
• 10+ years1 in creative direction with a strong portfolio of paid social and direct response video creative
• Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube
• You understand hooks, scroll-stopping formats, and what drives conversion, and you can articulate the specific craft decisions that make the difference
• Fluent in the distinct language and culture of each platform — you don't treat Meta, TikTok, and YouTube as the same brief with different dimensions
• Proven ability to give feedback that is sharp, fast, and elevating — you make the work better without slowing it down
• Experimentation mindset: you've worked closely with performance or growth marketing teams on testing frameworks and know how to use data to inspire creative direction without letting it replace creative instinct
• Experience managing and developing a small creative team including editors, designers, and ACDs
• AI-native: you're already using AI tools in your workflow across concepting and production and can demonstrate the workflows you've built
• Strong design and art direction background with sharp copy instincts — you can look at a frame and know immediately what's wrong visually, and you can write a hook that stops the scroll
The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.
Originally posted on Himalayas
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the Role
There's a category that's been doing things the same way for over a hundred years. We're here to change that.
Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet.
This role has one core mandate: make our paid social creative breakthrough. You'll have significant ownership over creative strategy and execution across Meta, TikTok, YouTube, UGC, and influencer content, and you'll play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand.
Duties and Responsibilities:
• Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery
• Develop hooks, formats, and concepts that stop the scroll and drive conversion — you understand the mechanics of direct response creative and you're constantly pushing the work further
• Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
• Give sharp, specific, actionable feedback that elevates the team's output and moves work forward fast
• Stay deeply in tune with what's working across our paid social channels, using performance data as a source of creative inspiration, not just a scorecard
• Stay current on platform trends, competitor creative, and where the industry is heading — you bring that intelligence back to the team before everyone else catches up
• Champion AI adoption across the team to accelerate concepting, production, and creative iteration
• Lead and develop a team of two video editors, two ACDs, and a Senior Designer
• Build the frameworks and processes that let a lean team produce quality work at volume
• Manage external production partners and agency relationships as needed
Qualifications and Skills:
• 10+ years1 in creative direction with a strong portfolio of paid social and direct response video creative
• Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube
• You understand hooks, scroll-stopping formats, and what drives conversion, and you can articulate the specific craft decisions that make the difference
• Fluent in the distinct language and culture of each platform — you don't treat Meta, TikTok, and YouTube as the same brief with different dimensions
• Proven ability to give feedback that is sharp, fast, and elevating — you make the work better without slowing it down
• Experimentation mindset: you've worked closely with performance or growth marketing teams on testing frameworks and know how to use data to inspire creative direction without letting it replace creative instinct
• Experience managing and developing a small creative team including editors, designers, and ACDs
• AI-native: you're already using AI tools in your workflow across concepting and production and can demonstrate the workflows you've built
• Strong design and art direction background with sharp copy instincts — you can look at a frame and know immediately what's wrong visually, and you can write a hook that stops the scroll
The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.
Originally posted on Himalayas