Description review
Global Strategic Marketing Director (remote/Europe)
Solenis · Poland · back to the listing
HR standards
37/100
poor
Title ↔ description
71/100
solid
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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What the listing never says
- 27 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
NCH is a global leader in industrial maintenance and water treatment solutions, and one of the largest companies worldwide to deliver these technologies through a direct marketing model. With more than a century of experience, NCH is widely recognized for its trustworthiness, commitment to safety, and dedication to sustainable, technological innovation across its water treatment, industrial maintenance, lubricants, and cleaning solutions portfolio.
POSITION SCOPE
Reporting into the Global Strategic Marketing VP, this role will support the strategic growth and market development of the Solenis LLC for the Light Industry Solutions Business Unit, driving market strategy, customer value propositions, and growth initiatives across light industry water management, process chemistry, sustainability, asset protection, and operational efficiency programs.
TASKS AND RESPONSIBILITIES
• Support the development and execution of the Light Industry Business Unit Strategy.
• Lead certain Light Industry sector strategies.
• Lead and/or support Regional Strategy Activation, including Growth Navigator initiatives, and Sector Playbooks.
• Define priority sectors and sub-sectors at country, regional, and global levels.
• Support Executive, RVP, and GSA calls to align and monitor strategy execution.
• Lead VOC and Blueprinting initiatives for new adjacent markets and technologies.
• Support M&A strategy and identify external growth opportunities within the light industrial industry.
• Lead capability and growth projects across the business.
• Own accredited market data gathering for SAM, market size, market segmentation, and CAGR analysis.
• Create compelling sector value propositions.
• Own narrative development for IPO and Investor Relations activities.
• Lead strategic marketing initiatives for Light Industry and adjacent technologies, identifying market trends, customer needs, competitive dynamics, and growth opportunities across key light industry sectors.
MEASUREMENTS AND KPIs
• Key financial metrics: top line, gross profit, and EBITDA.
• Incremental profitable growth per focus sector.
• Delivery of key initiatives and projects according to agreed project plans.
PROFILE
• Ideally 10+ years1 of experience in innovation, product development, strategic marketing, or business development roles at regional or global level.
• Strong B2B experience in a multinational environment.
• Experience in Light Industry, water management solutions, process chemistry, specialty chemicals, or related industrial markets.
• Strong knowledge of cooling water, boiler water, wastewater treatment, water reuse, asset protection, sustainability initiatives, and operational efficiency programs.
• Strong understanding of light industry sectors and customer challenges, particularly within manufacturing, food & beverage, commercial facilities, data centers, pharma, micro-electronics and other water-intensive industries.
• Proven ability to develop market strategies, value propositions, and growth plans for technical solutions and light industry services.
• Strong collaborator and comfortable interacting across multiple organizational levels.
• Fluent/high-level English; additional regional language skills are a plus.
• Strong analytical skills and a structured way of working.
• Highly customer-focused (internal and external) with a deep understanding of light industry markets and customer needs.
• Excellent communication and stakeholder management skills.
• Strategic mindset with the ability to identify, evaluate, and develop new growth opportunities.
BENEFITS
As this position is open across multiple locations in Europe, compensation and benefits may vary by country in line with local market practices and regulations. Detailed information relevant to your location will be shared during the recruitment process.
Discover more about NCH and our journey with Solenis here:Forward As One: Solenis and NCH
At Solenis, we are committed to promoting an inclusive culture that recognises and values diversity, where each person is appreciated for their talent and potential.That is why we work every day to build an inclusive and diverse environment.
Originally posted on Himalayas
POSITION SCOPE
Reporting into the Global Strategic Marketing VP, this role will support the strategic growth and market development of the Solenis LLC for the Light Industry Solutions Business Unit, driving market strategy, customer value propositions, and growth initiatives across light industry water management, process chemistry, sustainability, asset protection, and operational efficiency programs.
TASKS AND RESPONSIBILITIES
• Support the development and execution of the Light Industry Business Unit Strategy.
• Lead certain Light Industry sector strategies.
• Lead and/or support Regional Strategy Activation, including Growth Navigator initiatives, and Sector Playbooks.
• Define priority sectors and sub-sectors at country, regional, and global levels.
• Support Executive, RVP, and GSA calls to align and monitor strategy execution.
• Lead VOC and Blueprinting initiatives for new adjacent markets and technologies.
• Support M&A strategy and identify external growth opportunities within the light industrial industry.
• Lead capability and growth projects across the business.
• Own accredited market data gathering for SAM, market size, market segmentation, and CAGR analysis.
• Create compelling sector value propositions.
• Own narrative development for IPO and Investor Relations activities.
• Lead strategic marketing initiatives for Light Industry and adjacent technologies, identifying market trends, customer needs, competitive dynamics, and growth opportunities across key light industry sectors.
MEASUREMENTS AND KPIs
• Key financial metrics: top line, gross profit, and EBITDA.
• Incremental profitable growth per focus sector.
• Delivery of key initiatives and projects according to agreed project plans.
PROFILE
• Ideally 10+ years1 of experience in innovation, product development, strategic marketing, or business development roles at regional or global level.
• Strong B2B experience in a multinational environment.
• Experience in Light Industry, water management solutions, process chemistry, specialty chemicals, or related industrial markets.
• Strong knowledge of cooling water, boiler water, wastewater treatment, water reuse, asset protection, sustainability initiatives, and operational efficiency programs.
• Strong understanding of light industry sectors and customer challenges, particularly within manufacturing, food & beverage, commercial facilities, data centers, pharma, micro-electronics and other water-intensive industries.
• Proven ability to develop market strategies, value propositions, and growth plans for technical solutions and light industry services.
• Strong collaborator and comfortable interacting across multiple organizational levels.
• Fluent/high-level English; additional regional language skills are a plus.
• Strong analytical skills and a structured way of working.
• Highly customer-focused (internal and external) with a deep understanding of light industry markets and customer needs.
• Excellent communication and stakeholder management skills.
• Strategic mindset with the ability to identify, evaluate, and develop new growth opportunities.
BENEFITS
As this position is open across multiple locations in Europe, compensation and benefits may vary by country in line with local market practices and regulations. Detailed information relevant to your location will be shared during the recruitment process.
Discover more about NCH and our journey with Solenis here:Forward As One: Solenis and NCH
At Solenis, we are committed to promoting an inclusive culture that recognises and values diversity, where each person is appreciated for their talent and potential.That is why we work every day to build an inclusive and diverse environment.
Originally posted on Himalayas