Description review

Outbound Sales Development Representative

Fleetio · USA · back to the listing

HR standards

59/100

needs work

Title ↔ description

95/100

strong

Reads as

Sales Representative

100% confident

What this role officially is

commercial sales representative — ESCO, the EU occupation classification

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative

How others title the same work

Large employers

  • EHR Principal Sales Executive, HCLS US Providers Amazon.com
  • Channel Partner Sales Executive Canonical
  • Embedded Devices Software Solution Sales Account Manager Canonical
  • Embedded Devices Software Solution Sales Manager (APAC) Canonical
  • Embedded Devices Software Solution Sales Manager (Americas) Canonical

Startups

  • Account Executive (Full Cycle) AviaryAI
  • Founding GTM / AEs Balance
  • Business Development / Sales Intern Blaze
  • Sales Intern Blaze
  • Account Executive Blee

What the listing never says

  • 31 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No section describes what the person would actually do. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company:

• Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg

• Our careers page: https://www.fleetio.com/careers

As an Outbound Sales Development Representative (SDR), you make the first impression! You’ll use ZoomInfo, LinkedIn Sales Navigator, Outreach, and Salesforce to identify, engage and qualify prospective customers. You’ll also partner with our Account Executives by creating a pipeline of opportunities for them to close, schedule meetings, shadow demos, etc.

If you're highly motivated, not afraid to make a cold call, and are looking to break into the fast-paced world of software sales, this could be the position for you!

Who you are

You’re a driven, results-oriented sales professional who thrives in a fast-paced environment and is motivated by uncapped earning potential. You’re excited by the opportunity to work with fascinating customers and prospects across a wide range of industries—because nearly every organization that operates a fleet is a potential Fleetio customer. You’ll be responsible for sourcing and identify, engage and qualify prospective customers to drive ARR growth. You’re eager to join a team of “A” players who are passionate, supportive, and committed to success. Whether you’re working remotely from anywhere in the U.S. or from our HQ in Birmingham, AL, you’ll find a collaborative, customer-centric culture where your contributions matter and your success is celebrated.

Your impact

• You will manage outbound lead generation for our Mid-Market territory by researching and contacting (cold calling, emailing, social, etc.) prospective customers to understand their business needs and educate them on how Fleetio can help them achieve their goals

• Actively source new leads and develop detailed lead profiles in our CRM (Salesforce)

• Qualify prospect accounts and schedule meetings and demos with our Account Executives

• Assist in other strategic efforts to create qualified sales opportunities for Fleetio

• Develop and refine skills that will contribute to your success as an Outbound SDR and will be transferable to other opportunities as you grow (i.e., Lead SDR, Account Executive, etc.)

Your experience

• 1+ years of experience in Outbound sales, preferably as an SDR or AE

• Self-motivated with an outstanding work ethic

• Coachable & Eager to Learn

• Team Player

• Resilient, fearless, and persistent

• Problem solver with strong attention to detail

• SaaS experience is preferred but not required

• Bonus points if you have experience with the Fleetio tech stack (Salesforce, Outreach, ZoomInfo, LinkedIn Sales Navigator, Slack)

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)

• Vision insurance

• Incentive stock options

• 401(k) match of 4%

• PTO - 4 weeks (increases at year two!)

• 12 company holidays + 2 floating holidays

• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)

• FSA & HSA options

• Short and long term disability (short term 100% paid)

• Community service funds

• Professional development funds

• Wellbeing fund - $150 quarterly

• Business expense stipend - $125 quarterly

• Mac laptop + new hire equipment stipend

• Fully stocked kitchen with tons of drinks & snacks (BHM only)

• Remote working friendly since 2012 #LI-Remote

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 16 points (from 75 before penalties). Reviewed 21 Sep 2026.