Description review
Paid Social Media Buyer
Red Antler · United States · back to the listing
HR standards
58/100
needs work
Title ↔ description
89/100
strong
Reads as
Marketing Manager
88% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Media Buyer – Paid Social
This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth.
Responsibilities
• Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts
• Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights
• Analyze performance data to identify patterns, optimization opportunities, and scalable strategies
• Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices
• Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations
• Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers
• Pull key performance data to support strategic planning and forecasting across the agency
• Support the sales process by executing detailed audits of prospective clients’ paid social accounts
Qualifications
• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience managing paid social campaigns
• Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats
• Strong analytical skills with experience in interpreting data to drive strategic decisions
• Experience with A/B testing, multivariate testing, and creative optimization
• Proficiency in campaign management tools and reporting platforms
• Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
• Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders
• A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities
Compensation
• Competitive salary
• Healthcare
• 401k
• Unlimited PTO
• Salary $50-65k annually
Salary: $50,000 – $65,000 / yearOriginally posted on Himalayas
This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth.
Responsibilities
• Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts
• Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights
• Analyze performance data to identify patterns, optimization opportunities, and scalable strategies
• Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices
• Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations
• Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers
• Pull key performance data to support strategic planning and forecasting across the agency
• Support the sales process by executing detailed audits of prospective clients’ paid social accounts
Qualifications
• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience managing paid social campaigns
• Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats
• Strong analytical skills with experience in interpreting data to drive strategic decisions
• Experience with A/B testing, multivariate testing, and creative optimization
• Proficiency in campaign management tools and reporting platforms
• Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
• Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders
• A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities
Compensation
• Competitive salary
• Healthcare
• 401k
• Unlimited PTO
• Salary $50-65k annually
Salary: $50,000 – $65,000 / yearOriginally posted on Himalayas