Description review

Senior Product Designer (Visual Storytelling & Motion)

PulseiD · Singapore · back to the listing

HR standards

61/100

needs work

Title ↔ description

81/100

solid

Reads as

Product Designer

100% confident

What this role officially is

user interface designer — ESCO, the EU occupation classification

User interface designers are in charge of designing user interfaces for applications and systems. They perform layout, graphics and dialogues design activities as well as adaptation activities.

Also known as: accessibility designer, user interface designers, UI designer

How others title the same work

Large employers

  • Senior Product Designer Automattic
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  • Designer, Web Presence & Platform Stripe
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Startups

  • Founding Designer Cardboard
  • Founding UI/UX Design Engineer Clearly AI
  • Founding Product Designer Closure
  • Design and Marketing Associate Corgi Insurance
  • UX Designer Coulomb AI

What the listing never says

  • 28 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Role Overview

At Pulse iD, we're building the AI-powered growth and engagement infrastructure for banks, fintechs, payment providers, telcos and ecommerce merchants and brands across APAC, the Middle East and Europe. Pulse reads every customer signal — from transaction data to digital engagement — and activates the right reward, offer or action in the moment.

We're hiring a dedicated in-house Senior Product Designer — someone who thinks in systems, ships polished UI, and can translate complex product capabilities into compelling visual stories. Your foundation is deep UI/UX and enterprise product thinking; motion, social and brand work all flow from that understanding. You’ll be embedded across Product, Engineering, Marketing, and Sales — the single design partner who helps the business win in the market. You’ll lean heavily on AI tools to operate at the scale of a much larger design function.

Location & Work Style

• Fully remote, based anywhere in APAC or the GCC (we'll consider candidates in time zones from GMT+3 to GMT+10).

Key Responsibilities

Product (UI/UX)

• Own end-to-end UI/UX for the Pulse iD platform: discovery, flows, wireframes, high-fidelity designs, prototypes, handoff.

• Build and maintain our Figma design system, components and tokens so design and engineering can ship faster.

• Partner with Product and Engineering on dashboards, configuration tools, merchant- and partner-facing portals, consumer-facing experiences embedded in bank, fintech and telco apps, and our new retail media surfaces.

• Use AI tools (ie: Claude Design) to spin up rapid prototypes before finalising in Figma.

Visual Storytelling & Product Communication

• Design Translate product narratives into compelling visual stories for LinkedIn, social and web — rooted in product understanding, not social trends.

• Produce short, animated videos (15–60s) that explain products, demonstrate features, support launches and drive social storytelling — motion as a tool for product communication.

• Produce marketing collaterals: one-pagers, case studies, whitepapers, sales pitch decks, website pages.

Requirements

Experience

• 8+ years as a product designer, ideally with agency or B2B SaaS experience, and a portfolio that leads with strong UI/UX — with supporting evidence of visual storytelling, decks and motion.

• Experience in a product-led tech start-up or SaaS environment; regulated industry (fintech, banking, telco) experience is a strong plus.

• Track record of being the sole designer in a small team — comfortable owning everything from strategy to pixel-pushing without an art director above you.

• Demonstrable experience designing for enterprise audiences: dashboards, complex data, multi-stakeholder products.

Craft

• Expert in Figma (advanced components, variants, auto-layout, design tokens, prototyping, Dev Mode) — you can build and run a real design system.

• Confident in motion design — you can take a concept from storyboard to delivered animation without external help for short-form videos.

• Strong typographic, layout and visual systems sensibility — your decks and one-pagers look like they belong to a serious B2B brand.

• Clear written and verbal communication in English; able to present and defend design decisions to senior stakeholders.

AI-first ways of working

• You actively use AI to be 2–3x faster. You're fluent in tools like Claude, AI tools for prompt-to-UI and image generation, videos

• Curious and self-directed about new tools — you're willing to test, adopt and discard tooling as the landscape evolves.

Working style

• Highly organised and self-managing; comfortable juggling product roadmap work and last-minute sales / marketing requests.

• Pragmatic and outcome-oriented — you ship, iterate and prioritise ruthlessly.

• Collaborative and low-ego; happy to take feedback from Product, Sales, Marketing and the CEO, and synthesise it into great work.

Tools You'll Use (or Pick Up Quickly)

•
Product & UI: Figma.

•
AI design productivity: Claude, Midjourney and emerging AI tools for ideation, prototyping and image generation — you adopt and discard as the landscape evolves.

•
Visual production: Adobe CC where needed.

•
Motion & video: After Effects, Lottie, Runway.

Why Join Pulse iD

• Work at the intersection of fintech, loyalty, retail media and AI in a fast-growing, global-scale company.

• High-impact, high-visibility role embedded across Product, Engineering, Marketing, Sales and Leadership — a true cross-functional design partner from day one.

• Fully remote with a collaborative, ambitious and friendly team.

How to Apply

Please Submit your CV, a link to your portfolio (must include product UI/UX, animated videos), and a short note (≤150 words) describing the AI tools you currently use in your workflow and how they've changed the way you design.

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 69 before penalties). Reviewed 21 Sep 2026.