Description review
Growth Marketing Manager, Developer Tools
Bitrise · United Kingdom · back to the listing
HR standards
60/100
needs work
Title ↔ description
87/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 26 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Please note: We're a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.
At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing, and this role leads that charge.
You'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run, every channel you test, and every hypothesis you form will be grounded in product marketing work: ICP clarity, positioning, messaging, and user insight. You'll work across our existing products and emerging ones to identify what resonates, move fast, and build the playbooks we don't have yet.
This is not a performance marketing role. It's for someone who thinks in funnels and systems, executes growth experiments, and uses product marketing as the foundation behind every growth decision.
Compensation: £70,000-£90,000
Our ideal candidate
• 5+ years in growth marketing, product marketing, or a hybrid of both, with experience in developer tools or technical B2B SaaS
• Demonstrated track record in growth experimentation and core product marketing: research, messaging, GTM, CRO
• Proven experience marketing to developers or technical buyers: you understand how developers discover tools, evaluate them, and make decisions
• Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
• Strong project management skills: you know how to move cross-functional work forward
• Self-starter who thrives in fast-moving environments and shapes their own agenda
• Comfortable operating without a fully defined playbook
What would really knock our socks off
• Technical background or past developer experience: written code, configured CI pipelines, or worked hands-on with developer infrastructure
• Experience with CI/CD, build systems, or mobile DevOps as a practitioner or marketer
• Experience working alongside a dedicated PMM team as a growth specialist
• Reforge alumni: if you have completed Reforge courses and can show how you applied them, that is a strong signal
• A portfolio of previous work: growth models, positioning docs, launch announcements, experiment write-ups
Your responsibilities
• Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog
• Lead GTM for new products and features across owned and earned channels
• Own top-of-funnel growth across our product portfolio
• Identify which channels work for developer tools and build a channel strategy backed by evidence (product-channel fit)
• Build growth models, test them fast, and measure results
• Design and run experiments across paid, organic, community, and product channels, hands-on and with support from the marketing team
• Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live
• Run cross-sell campaigns into the existing customer base and optimise onboarding to improve activation and free-to-paid conversion
What we offer
• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote working environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• A competitive stock options package
• Private medical insurance & life assurance
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
Salary: £70,000-£90,000Originally posted on Himalayas
At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing, and this role leads that charge.
You'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run, every channel you test, and every hypothesis you form will be grounded in product marketing work: ICP clarity, positioning, messaging, and user insight. You'll work across our existing products and emerging ones to identify what resonates, move fast, and build the playbooks we don't have yet.
This is not a performance marketing role. It's for someone who thinks in funnels and systems, executes growth experiments, and uses product marketing as the foundation behind every growth decision.
Compensation: £70,000-£90,000
Our ideal candidate
• 5+ years in growth marketing, product marketing, or a hybrid of both, with experience in developer tools or technical B2B SaaS
• Demonstrated track record in growth experimentation and core product marketing: research, messaging, GTM, CRO
• Proven experience marketing to developers or technical buyers: you understand how developers discover tools, evaluate them, and make decisions
• Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
• Strong project management skills: you know how to move cross-functional work forward
• Self-starter who thrives in fast-moving environments and shapes their own agenda
• Comfortable operating without a fully defined playbook
What would really knock our socks off
• Technical background or past developer experience: written code, configured CI pipelines, or worked hands-on with developer infrastructure
• Experience with CI/CD, build systems, or mobile DevOps as a practitioner or marketer
• Experience working alongside a dedicated PMM team as a growth specialist
• Reforge alumni: if you have completed Reforge courses and can show how you applied them, that is a strong signal
• A portfolio of previous work: growth models, positioning docs, launch announcements, experiment write-ups
Your responsibilities
• Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog
• Lead GTM for new products and features across owned and earned channels
• Own top-of-funnel growth across our product portfolio
• Identify which channels work for developer tools and build a channel strategy backed by evidence (product-channel fit)
• Build growth models, test them fast, and measure results
• Design and run experiments across paid, organic, community, and product channels, hands-on and with support from the marketing team
• Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live
• Run cross-sell campaigns into the existing customer base and optimise onboarding to improve activation and free-to-paid conversion
What we offer
• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote working environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• A competitive stock options package
• Private medical insurance & life assurance
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
Salary: £70,000-£90,000Originally posted on Himalayas