Description review
Research & Outreach Specialist (B2B Partnerships, PR)
uvation · Romania · back to the listing
HR standards
46/100
poor
Title ↔ description
71/100
solid
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
Large employers
- Content Marketing Manager Canonical
- Content Marketing Manager Canonical Ltd.
- Marketing Associate Canonical Ltd.
- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
- Creative Director, YouTube Flick
- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Job overview
Find the right publications, blogs, newsletters, social media personalities, and collaborators that fit our messaging and reach our audience, then run outreach to land guest posts, features, backlinks, and partnerships. This is a research-and-relationships role, not a technical SEO role.
Key responsibility
Research & Market Intelligence
• Conduct in-depth research on companies, industries, competitors, AI trends, publications, communities, influencers, analysts, and technology ecosystems.
• Identify partnership, collaboration, sponsorship, and business development opportunities.
• Build and maintain high-quality prospect databases using CRM and research tools.
• Monitor competitor activities, emerging technologies, and market trends to uncover growth opportunities.
• Research speaking opportunities, conferences, webinars, podcasts, and industry events.
Outreach & Relationship Management
• Execute personalized email, LinkedIn, and multi-channel outreach campaigns.
• Build and nurture relationships with founders, executives, partners, influencers, journalists, editors, analysts, customers, and community leaders.
• Manage outreach campaigns from prospecting through follow-ups and relationship development.
• Coordinate meetings, partnership discussions, and follow-up activities.
• Maintain accurate CRM records and outreach documentation.
Media, Publications & Public Relations
• Research and identify relevant Tier-1, Tier-2, and niche B2B publications, technology blogs, AI websites, newsletters, podcasts, and media outlets across the US.
• Build relationships with editors, journalists, contributors, publishers, and media partners.
• Pitch guest articles, thought leadership content, executive interviews, case studies, press releases, and company announcements.
• Coordinate the end-to-end publication process, including outreach, follow-ups, content submission, approvals, and publication tracking.
• Identify opportunities for podcast appearances, webinars, panel discussions, awards, and speaking engagements.
• Track media coverage, publication performance, and earned media opportunities.
Partnerships & Community Development
• Identify and develop partnerships with AI communities, developer communities, SaaS platforms, industry associations, and technology organizations.
• Research opportunities to list company products, tools, SDKs, APIs, and services on relevant directories, marketplaces, review platforms, and industry websites.
• Build relationships with newsletter publishers, community managers, influencers, and ecosystem partners.
• Support co-marketing initiatives, strategic partnerships, and collaborative campaigns.
• Engage with relevant online communities across LinkedIn, Reddit, Slack, Discord, GitHub, Hacker News, Product Hunt, and other professional platforms.
Performance & Reporting
• Track outreach KPIs including response rates, meetings booked, partnerships initiated, publication placements, and engagement metrics.
• Maintain dashboards and reports on outreach performance and partnership activities.
• Continuously optimize outreach strategies through testing and data-driven insights.
Originally posted on Himalayas
Find the right publications, blogs, newsletters, social media personalities, and collaborators that fit our messaging and reach our audience, then run outreach to land guest posts, features, backlinks, and partnerships. This is a research-and-relationships role, not a technical SEO role.
Key responsibility
Research & Market Intelligence
• Conduct in-depth research on companies, industries, competitors, AI trends, publications, communities, influencers, analysts, and technology ecosystems.
• Identify partnership, collaboration, sponsorship, and business development opportunities.
• Build and maintain high-quality prospect databases using CRM and research tools.
• Monitor competitor activities, emerging technologies, and market trends to uncover growth opportunities.
• Research speaking opportunities, conferences, webinars, podcasts, and industry events.
Outreach & Relationship Management
• Execute personalized email, LinkedIn, and multi-channel outreach campaigns.
• Build and nurture relationships with founders, executives, partners, influencers, journalists, editors, analysts, customers, and community leaders.
• Manage outreach campaigns from prospecting through follow-ups and relationship development.
• Coordinate meetings, partnership discussions, and follow-up activities.
• Maintain accurate CRM records and outreach documentation.
Media, Publications & Public Relations
• Research and identify relevant Tier-1, Tier-2, and niche B2B publications, technology blogs, AI websites, newsletters, podcasts, and media outlets across the US.
• Build relationships with editors, journalists, contributors, publishers, and media partners.
• Pitch guest articles, thought leadership content, executive interviews, case studies, press releases, and company announcements.
• Coordinate the end-to-end publication process, including outreach, follow-ups, content submission, approvals, and publication tracking.
• Identify opportunities for podcast appearances, webinars, panel discussions, awards, and speaking engagements.
• Track media coverage, publication performance, and earned media opportunities.
Partnerships & Community Development
• Identify and develop partnerships with AI communities, developer communities, SaaS platforms, industry associations, and technology organizations.
• Research opportunities to list company products, tools, SDKs, APIs, and services on relevant directories, marketplaces, review platforms, and industry websites.
• Build relationships with newsletter publishers, community managers, influencers, and ecosystem partners.
• Support co-marketing initiatives, strategic partnerships, and collaborative campaigns.
• Engage with relevant online communities across LinkedIn, Reddit, Slack, Discord, GitHub, Hacker News, Product Hunt, and other professional platforms.
Performance & Reporting
• Track outreach KPIs including response rates, meetings booked, partnerships initiated, publication placements, and engagement metrics.
• Maintain dashboards and reports on outreach performance and partnership activities.
• Continuously optimize outreach strategies through testing and data-driven insights.
Originally posted on Himalayas