Description review
Marketing Analytics & Insights Manager
Careerswift · United States · back to the listing
HR standards
66/100
needs work
Title ↔ description
80/100
solid
Reads as
Data Analyst
98% confident
What this role officially is
data analyst — ESCO, the EU occupation classification
Data analysts import, inspect, clean, transform, validate, model, or interpret collections of data with regard to the business goals of the company. They ensure that the data sources and repositories provide consistent and reliable data. Data analysts use different algorithms and IT tools as demanded by the situation and the current data. They might prepare reports in the form of visualisations such as graphs, charts, and dashboards.
Also known as: data warehousing analyst, data analysts, data warehouse analyst, data storage analyst
How others title the same work
Large employers
- Operations Insights, Tax Stripe
Startups
- Senior Data Analyst Camber
- Senior Data Analyst Confido
What the listing never says
- 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing.
As a Marketing Analytics & Insights Manager, you will turn marketing data into clear insights that help clients make better decisions and improve campaign performance. You will analyze performance across paid media, SEO, content, email, social, and other digital channels while developing reporting frameworks that connect marketing activity to meaningful business outcomes.
You will work closely with strategists, channel specialists, account managers, and clients to identify trends, uncover opportunities, and translate complex data into actionable recommendations.
WHAT YOU WILL DO
• Develop marketing measurement and reporting strategies aligned with client goals and KPIs.
• Analyze performance across paid, organic, content, email, social, and other marketing channels.
• Build and maintain dashboards and recurring performance reports for clients and internal teams.
• Track KPIs such as traffic, conversion rate, CAC, CPL, ROAS, revenue, and customer acquisition trends.
• Analyze attribution and customer journeys to understand how channels contribute to business results.
• Identify performance trends, gaps, and opportunities through quantitative and comparative analysis.
• Partner with marketing specialists to evaluate campaign performance and recommend optimization opportunities.
• Present findings and strategic recommendations clearly to clients and internal stakeholders.
• Continuously improve reporting processes, data quality, and marketing measurement frameworks.
WHAT WE ARE LOOKING FOR
• 4+ years of experience in marketing analytics, digital analytics, business intelligence, or a related field.
• Strong understanding of digital marketing channels and their key performance metrics.
• Hands-on experience with GA4, Looker Studio, spreadsheets, and other analytics or reporting tools.
• Strong analytical and problem-solving skills with the ability to identify meaningful insights from complex datasets.
• Experience with attribution, conversion tracking, funnel analysis, and marketing performance measurement.
• Ability to communicate analytical findings clearly to both technical and non-technical audiences.
• Strong attention to detail and ability to manage multiple client reporting requirements.
NICE TO HAVE
Experience with SQL, Tableau, Power BI, Google Tag Manager, CRM analytics, data visualization, experimentation, or marketing mix modeling.
COMPENSATION AND BENEFITS
Competitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process.
READY TO JOIN BYTE&KITE?
If you're passionate about turning marketing data into insights that drive better decisions and measurable growth, we'd love to hear from you. Apply today and take the next step toward joining the Byte&Kite team.
EQUAL OPPORTUNITY
Byte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.
Location: Remote
Originally posted on Himalayas
As a Marketing Analytics & Insights Manager, you will turn marketing data into clear insights that help clients make better decisions and improve campaign performance. You will analyze performance across paid media, SEO, content, email, social, and other digital channels while developing reporting frameworks that connect marketing activity to meaningful business outcomes.
You will work closely with strategists, channel specialists, account managers, and clients to identify trends, uncover opportunities, and translate complex data into actionable recommendations.
WHAT YOU WILL DO
• Develop marketing measurement and reporting strategies aligned with client goals and KPIs.
• Analyze performance across paid, organic, content, email, social, and other marketing channels.
• Build and maintain dashboards and recurring performance reports for clients and internal teams.
• Track KPIs such as traffic, conversion rate, CAC, CPL, ROAS, revenue, and customer acquisition trends.
• Analyze attribution and customer journeys to understand how channels contribute to business results.
• Identify performance trends, gaps, and opportunities through quantitative and comparative analysis.
• Partner with marketing specialists to evaluate campaign performance and recommend optimization opportunities.
• Present findings and strategic recommendations clearly to clients and internal stakeholders.
• Continuously improve reporting processes, data quality, and marketing measurement frameworks.
WHAT WE ARE LOOKING FOR
• 4+ years of experience in marketing analytics, digital analytics, business intelligence, or a related field.
• Strong understanding of digital marketing channels and their key performance metrics.
• Hands-on experience with GA4, Looker Studio, spreadsheets, and other analytics or reporting tools.
• Strong analytical and problem-solving skills with the ability to identify meaningful insights from complex datasets.
• Experience with attribution, conversion tracking, funnel analysis, and marketing performance measurement.
• Ability to communicate analytical findings clearly to both technical and non-technical audiences.
• Strong attention to detail and ability to manage multiple client reporting requirements.
NICE TO HAVE
Experience with SQL, Tableau, Power BI, Google Tag Manager, CRM analytics, data visualization, experimentation, or marketing mix modeling.
COMPENSATION AND BENEFITS
Competitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process.
READY TO JOIN BYTE&KITE?
If you're passionate about turning marketing data into insights that drive better decisions and measurable growth, we'd love to hear from you. Apply today and take the next step toward joining the Byte&Kite team.
EQUAL OPPORTUNITY
Byte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.
Location: Remote
Originally posted on Himalayas