Description review
Demand Generation Manager
Spektra Systems · United States · back to the listing
HR standards
63/100
needs work
Title ↔ description
90/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
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- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
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What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
This is a remote position.
Location: Remote across India; may transition to onsite in the future
Shift: Overlap with US business hours
Know more about CloudLabs : CloudLabs: Hands-on Lab Platform for Training, POCs & DemoSpektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.
Primary responsibilities:
• Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
• Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
• Build and manage marketing automation, lead scoring, and routing in HubSpot.
• Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
• Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
• Partner closely with Product Marketing on messaging and with Sales on lead quality standards.
Requirements
What you bring:
• 4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
• Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
• Proven pipeline contribution — be ready to talk numbers.
• A test-and-learn mindset with a strong command of funnel metrics.
Nice to have:
• Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
Originally posted on Himalayas
Location: Remote across India; may transition to onsite in the future
Shift: Overlap with US business hours
Know more about CloudLabs : CloudLabs: Hands-on Lab Platform for Training, POCs & DemoSpektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.
Primary responsibilities:
• Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
• Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
• Build and manage marketing automation, lead scoring, and routing in HubSpot.
• Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
• Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
• Partner closely with Product Marketing on messaging and with Sales on lead quality standards.
Requirements
What you bring:
• 4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
• Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
• Proven pipeline contribution — be ready to talk numbers.
• A test-and-learn mindset with a strong command of funnel metrics.
Nice to have:
• Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
Originally posted on Himalayas