Description review
Content Marketing Manager
NetBox Labs · USA · back to the listing
HR standards
47/100
poor
Title ↔ description
92/100
strong
Reads as
Content Marketer
86% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
NetBox Labs is looking for a Content Marketing Manager with [4+] years of experience to scale its integrated marketing campaigns to the next level. Reporting to our Vice President of Marketing, you will be responsible for the creation of multiple content channels, drive brand maturity and consistency, and enhance our content marketing engine. This is a hands-on, high-visibility role that will be responsible for both strategy and execution while working closely with executives and a cross-functional team. Your ultimate goal is to establish the brand and content foundations for an innovative, rapidly-scaling, and market-defining business.
You will be responsible for:
•
Developing and executing a content marketing strategy aligned with GTM goals
•
Creating persona-based content for all stages of the marketing and sales funnel on key use cases
•
Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos etc.
•
Keeping your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem and using those findings to craft meaningful content assets that drive engagement with key audiences
•
Driving campaign effectiveness through measurement of content conversion and testing
•
On occasion, writing and editing email or web copy for marketing and sales use cases
You will work closely with:
•
Product marketing, growth marketing, and partner sales to develop on-message assets for go-to-market campaigns
•
External communications leader to ensure consistency in brand standards and overall message
•
Community marketing to amplify our community’s contributions and the NetBox brand
•
People team to align our content with the values and culture of the company and community and shape the way NetBox Labs connects with current and potential employees
•
Customer success, engineering, and product teams to support their audiences and tell their stories
It would be fantastic if you have the following background:
•
[4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
•
Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
•
Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos,
•
A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
•
Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
•
Strong communication, interpersonal and cross-functional collaboration skills
•
Excellent writing and editorial skills
•
Experience working in a fast-paced startup environment
•
Experience in both inbound and outbound demand generation
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.
Our culture and values:
•
We own and solve problems with high attention to detail.
•
Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
•
We prioritize simplicity and think twice before adding complexity
•
Clear communication helps keep our team aligned and collaborating smoothly.
NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.
You will be responsible for:
•
Developing and executing a content marketing strategy aligned with GTM goals
•
Creating persona-based content for all stages of the marketing and sales funnel on key use cases
•
Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos etc.
•
Keeping your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem and using those findings to craft meaningful content assets that drive engagement with key audiences
•
Driving campaign effectiveness through measurement of content conversion and testing
•
On occasion, writing and editing email or web copy for marketing and sales use cases
You will work closely with:
•
Product marketing, growth marketing, and partner sales to develop on-message assets for go-to-market campaigns
•
External communications leader to ensure consistency in brand standards and overall message
•
Community marketing to amplify our community’s contributions and the NetBox brand
•
People team to align our content with the values and culture of the company and community and shape the way NetBox Labs connects with current and potential employees
•
Customer success, engineering, and product teams to support their audiences and tell their stories
It would be fantastic if you have the following background:
•
[4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
•
Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
•
Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos,
•
A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
•
Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
•
Strong communication, interpersonal and cross-functional collaboration skills
•
Excellent writing and editorial skills
•
Experience working in a fast-paced startup environment
•
Experience in both inbound and outbound demand generation
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.
Our culture and values:
•
We own and solve problems with high attention to detail.
•
Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
•
We prioritize simplicity and think twice before adding complexity
•
Clear communication helps keep our team aligned and collaborating smoothly.
NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.