Description review
Senior Demand Generation Manager
NetBox Labs · Canada, USA · back to the listing
HR standards
58/100
needs work
Title ↔ description
92/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 23 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the Role
This is a high-impact, high-ownership role at the center of how NetBox Labs drives pipeline. As our Senior Demand Generation Manager, you'll be responsible for the strategy and execution behind how we create and accelerate demand — from integrated campaign development and account-based marketing to email nurture, social, and our website. You'll report to the VP of Marketing and work closely with Sales, Product Marketing, and Customer Success to ensure our programs generate real pipeline, not just activity.
This is the right role for someone who thinks in full funnels, can manage multiple programs at once without losing quality, and brings both strategic instincts and execution chops. If you're energized by proactivity and making a real impact — and want to do it at a company with a product that practitioners genuinely love and executives choose for their critical infrastructure — this is your seat.
What you will do:
•
Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
•
Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
•
Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
•
Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
•
Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
•
Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
•
Track, report, and iterate. You'll be accountable for pipeline contribution, not just campaign outputs.
What you will bring:
•
6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
•
Proven track record building integrated campaigns that drive measurable pipeline.
•
Hands-on ABM experience — you've built the plays, not just the strategy decks.
•
Experience in a high-growth startup or scale-up environment.
•
Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
•
Comfortable pulling and interpreting data and making decisions from it.
•
Experience managing website projects cross-functionally with design, product, and marketing teams.
•
Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
•
Able to manage multiple programs in flight simultaneously without dropping quality.
Bonus points:
•
Experience marketing to technical audiences — network engineers, IT ops, infrastructure teams.
•
Familiarity with open-source communities or product-led growth motions.
•
Experience leveraging Claude or other AI tools to accelerate campaign development or, automate systems and processes
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.
Our culture and values:
•
We own and solve problems with high attention to detail.
•
Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
•
We prioritize simplicity and think twice before adding complexity
•
Clear communication helps keep our team aligned and collaborating smoothly.
NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.
This is a high-impact, high-ownership role at the center of how NetBox Labs drives pipeline. As our Senior Demand Generation Manager, you'll be responsible for the strategy and execution behind how we create and accelerate demand — from integrated campaign development and account-based marketing to email nurture, social, and our website. You'll report to the VP of Marketing and work closely with Sales, Product Marketing, and Customer Success to ensure our programs generate real pipeline, not just activity.
This is the right role for someone who thinks in full funnels, can manage multiple programs at once without losing quality, and brings both strategic instincts and execution chops. If you're energized by proactivity and making a real impact — and want to do it at a company with a product that practitioners genuinely love and executives choose for their critical infrastructure — this is your seat.
What you will do:
•
Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
•
Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
•
Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
•
Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
•
Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
•
Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
•
Track, report, and iterate. You'll be accountable for pipeline contribution, not just campaign outputs.
What you will bring:
•
6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
•
Proven track record building integrated campaigns that drive measurable pipeline.
•
Hands-on ABM experience — you've built the plays, not just the strategy decks.
•
Experience in a high-growth startup or scale-up environment.
•
Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
•
Comfortable pulling and interpreting data and making decisions from it.
•
Experience managing website projects cross-functionally with design, product, and marketing teams.
•
Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
•
Able to manage multiple programs in flight simultaneously without dropping quality.
Bonus points:
•
Experience marketing to technical audiences — network engineers, IT ops, infrastructure teams.
•
Familiarity with open-source communities or product-led growth motions.
•
Experience leveraging Claude or other AI tools to accelerate campaign development or, automate systems and processes
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.
Our culture and values:
•
We own and solve problems with high attention to detail.
•
Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
•
We prioritize simplicity and think twice before adding complexity
•
Clear communication helps keep our team aligned and collaborating smoothly.
NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.