Description review
Head of Web Content Strategy
DigiCert · United States · back to the listing
HR standards
55/100
needs work
Title ↔ description
89/100
strong
Reads as
Content Marketer
96% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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What the listing never says
- 45 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Who we are
DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at
Job summary
DigiCert is seeking a Head of Web Content Strategy to lead content strategy and writing for DigiCert.com. This senior, hands-on role will make complex topics—including AI, post-quantum cryptography, PKI, digital identity and cybersecurity—clear and compelling for business and technical audiences.
The Head of Web Content Strategy will shape intuitive web journeys that help visitors understand DigiCert’s value and take action. The role will partner closely with Web, UX, SEO, Product Marketing, Demand Generation, Brand and regional teams to connect content, design, search and business objectives.
Reporting to the Vice President of Corporate Marketing, this role will manage a copyeditor and partner with the Corporate Communications leader to co-lead DigiCert’s global editorial calendar.
The ideal candidate combines exceptional writing and editorial judgment with customer empathy, digital expertise and commercial thinking.
What you will do
Lead web content strategy
• Develop and execute a global web content strategy aligned with DigiCert’s business priorities, brand and audience needs.
• Translate DigiCert’s intelligent trust strategy into clear, connected digital experiences.
• Define content journeys for executive, business, security, and technical audiences across the buying process.
• Partner with Web, UX and SEO to improve site structure, navigation, page hierarchy and content discoverability.
• Connect DigiCert’s corporate narrative with its solutions, products, use cases, resources and calls to action.
• Conduct content audits and use audience, search and performance data to identify gaps and opportunities.
• Establish plans to create, improve, consolidate, repurpose, or retire content.
• Ensure web content supports organic search, AI-powered discovery, accessibility, localization and conversion.
Build an effective content operation
• Establish efficient workflows for planning, creating, reviewing, publishing, and maintaining web content.
• Define ownership and review cycles to keep priority pages accurate and current.
• Manage the intake and prioritization of web content requests with marketing and web leaders.
• Create templates, standards, and messaging frameworks that improve quality and consistency.
• Manage and develop the copyeditor, setting clear priorities and performance expectations.
• Partner with Corporate Communications and Brand to uphold DigiCert’s voice, style and editorial standards.
• Work with Product, Legal, and technical experts to substantiate claims and protect credibility.
Support integrated editorial planning
• Co-lead DigiCert’s global editorial calendar with the Corporate Communications leader.
• Bring a web, audience and customer-journey perspective to editorial decisions.
• Connect corporate news, thought leadership, campaigns, launches, and customer stories through coordinated planning.
• Translate major narratives and content investments into web experiences that extend their reach and value.
• Identify opportunities for DigiCert to lead conversations across AI trust, quantum readiness, PKI modernization, machine identity, and digital trust.
What you will have
• 8+ years of experience in web content strategy, UX writing, digital content, editorial leadership or a related discipline.
• Experience leading web content for an enterprise technology, cybersecurity, SaaS or similarly complex organization.
• A strong portfolio demonstrating strategic web thinking and exceptional writing.
• Ability to translate technical concepts into clear, compelling content for business and technical audiences.
• Experience planning content around customer journeys and business objectives.
• Working knowledge of information architecture, SEO, digital accessibility, content governance, and conversion principles.
• Experience using analytics, search data, and testing to improve content performance.
• Familiarity with enterprise content-management systems and modern publishing workflows.
• Experience managing writers, editors, agencies, or other contributors.
• A collaborative working style and a record of leading through influence across functions.
• Strong project-management skills and the ability to prioritize competing needs.
• Bachelor’s degree in communications, journalism, marketing, English or a related field, or equivalent professional experience.
Benefits
• Competitive compensation and comprehensive health, dental, and vision coverage
• Retirement savings programs with company matching (401(k) or RRSP)
• Generous paid time off, including holidays, and vacation
• Paid parental leave and family support benefits
• Life and disabilitycoverage
• Flexible spending and health savings options (where applicable)
• Health and wellness support, including gym reimbursement and wellness programs
• Employee Assistance Program with 24/7confidential support for employees and families
• Education assistance and professional development opportunities
• Access to LinkedIn Learning and continuous learning resources
• Employee referral bonus program and additional company perks and discounts
• Internal rewards and recognition platform (Motivosity) to celebrate and acknowledge project wins, milestone achievements, and the outstanding contributions of our colleagues
• Business travel insurance and global employee support programs
To protect candidate information and maintain a secure hiring process, all applications must be submitted through our careers portal. Resumes or CVs sent directly via email will not be reviewed or considered.
DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.
Compensation Transparency:
The annualized base salary range for this position is outlined below.
Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives.
This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process.
For more information regarding our comprehensive benefits, see the benefits section.
Base Salary
$150,000—$190,000 USD
Originally posted on Himalayas
DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at
Job summary
DigiCert is seeking a Head of Web Content Strategy to lead content strategy and writing for DigiCert.com. This senior, hands-on role will make complex topics—including AI, post-quantum cryptography, PKI, digital identity and cybersecurity—clear and compelling for business and technical audiences.
The Head of Web Content Strategy will shape intuitive web journeys that help visitors understand DigiCert’s value and take action. The role will partner closely with Web, UX, SEO, Product Marketing, Demand Generation, Brand and regional teams to connect content, design, search and business objectives.
Reporting to the Vice President of Corporate Marketing, this role will manage a copyeditor and partner with the Corporate Communications leader to co-lead DigiCert’s global editorial calendar.
The ideal candidate combines exceptional writing and editorial judgment with customer empathy, digital expertise and commercial thinking.
What you will do
Lead web content strategy
• Develop and execute a global web content strategy aligned with DigiCert’s business priorities, brand and audience needs.
• Translate DigiCert’s intelligent trust strategy into clear, connected digital experiences.
• Define content journeys for executive, business, security, and technical audiences across the buying process.
• Partner with Web, UX and SEO to improve site structure, navigation, page hierarchy and content discoverability.
• Connect DigiCert’s corporate narrative with its solutions, products, use cases, resources and calls to action.
• Conduct content audits and use audience, search and performance data to identify gaps and opportunities.
• Establish plans to create, improve, consolidate, repurpose, or retire content.
• Ensure web content supports organic search, AI-powered discovery, accessibility, localization and conversion.
Build an effective content operation
• Establish efficient workflows for planning, creating, reviewing, publishing, and maintaining web content.
• Define ownership and review cycles to keep priority pages accurate and current.
• Manage the intake and prioritization of web content requests with marketing and web leaders.
• Create templates, standards, and messaging frameworks that improve quality and consistency.
• Manage and develop the copyeditor, setting clear priorities and performance expectations.
• Partner with Corporate Communications and Brand to uphold DigiCert’s voice, style and editorial standards.
• Work with Product, Legal, and technical experts to substantiate claims and protect credibility.
Support integrated editorial planning
• Co-lead DigiCert’s global editorial calendar with the Corporate Communications leader.
• Bring a web, audience and customer-journey perspective to editorial decisions.
• Connect corporate news, thought leadership, campaigns, launches, and customer stories through coordinated planning.
• Translate major narratives and content investments into web experiences that extend their reach and value.
• Identify opportunities for DigiCert to lead conversations across AI trust, quantum readiness, PKI modernization, machine identity, and digital trust.
What you will have
• 8+ years of experience in web content strategy, UX writing, digital content, editorial leadership or a related discipline.
• Experience leading web content for an enterprise technology, cybersecurity, SaaS or similarly complex organization.
• A strong portfolio demonstrating strategic web thinking and exceptional writing.
• Ability to translate technical concepts into clear, compelling content for business and technical audiences.
• Experience planning content around customer journeys and business objectives.
• Working knowledge of information architecture, SEO, digital accessibility, content governance, and conversion principles.
• Experience using analytics, search data, and testing to improve content performance.
• Familiarity with enterprise content-management systems and modern publishing workflows.
• Experience managing writers, editors, agencies, or other contributors.
• A collaborative working style and a record of leading through influence across functions.
• Strong project-management skills and the ability to prioritize competing needs.
• Bachelor’s degree in communications, journalism, marketing, English or a related field, or equivalent professional experience.
Benefits
• Competitive compensation and comprehensive health, dental, and vision coverage
• Retirement savings programs with company matching (401(k) or RRSP)
• Generous paid time off, including holidays, and vacation
• Paid parental leave and family support benefits
• Life and disabilitycoverage
• Flexible spending and health savings options (where applicable)
• Health and wellness support, including gym reimbursement and wellness programs
• Employee Assistance Program with 24/7confidential support for employees and families
• Education assistance and professional development opportunities
• Access to LinkedIn Learning and continuous learning resources
• Employee referral bonus program and additional company perks and discounts
• Internal rewards and recognition platform (Motivosity) to celebrate and acknowledge project wins, milestone achievements, and the outstanding contributions of our colleagues
• Business travel insurance and global employee support programs
To protect candidate information and maintain a secure hiring process, all applications must be submitted through our careers portal. Resumes or CVs sent directly via email will not be reviewed or considered.
DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.
Compensation Transparency:
The annualized base salary range for this position is outlined below.
Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives.
This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process.
For more information regarding our comprehensive benefits, see the benefits section.
Base Salary
$150,000—$190,000 USD
Originally posted on Himalayas