Description review

Senior Brand Designer, Experiential

Synthesia · EMEA · back to the listing

HR standards

60/100

needs work

Title ↔ description

89/100

strong

Reads as

Graphic Designer

96% confident

What this role officially is

graphic designer — ESCO, the EU occupation classification

Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.

Also known as: commercial graphic designer, graphic design specialist, commercial designer, graphic design expert, graphic artist, advertising artist

How others title the same work

Large employers

  • Sr. Designer Adobe
  • Design Manager (Visual) Canonical
  • Production Designer (Contract) Mozilla

Startups

  • Graphic Designer GoSats
  • Visual Designer GoSats

What the listing never says

  • 27 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

Senior Brand Designer, Experiential

You’ll shape how Synthesia shows up in experiential moments around the world — from global events and physical environments to the digital experiences that surround them.

Located EMEA Remote/London: Ideally London. Otherwise Europe (hub-based preferred).

Reporting to @Antonia Delnevo , Head of Brand Design

Working in the Brand Design team (team of seven incredible brand and motion designers) in strong collaboration with @Adela Posse

✈️ Travel: Required across Europe + US, potential APAC in future.

Design at Synthesia

Design at Synthesia exists to clarify, build trust, and make the work memorable. We care about fundamentals (typography, layout, systems thinking) and default to simple, clear communication.

We run with low process and high ownership. Designers are trusted to lead end-to-end, collaborate closely with partners, and ship work that holds up outside of Figma.

For Experiential, that means strong concepts and production discipline: systems, specs, file hygiene, and a high bar for what shows up on-site.

What You’ll Do

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Translate and expand Synthesia’s brand into physical and experiential environments globally

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Evolve the visual design of our event presence — across trade shows, conferences, and owned customer events

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Design booths, spatial environments, signage systems, print assets, and merchandise from design to production

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Develop cohesive event identities across physical and digital touchpoints (presentations, environments, social media posts, events web)

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Design for digital experiential moments (webinars, virtual events, launches)

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Storyboard and design motion and screen-based content for events and keynotes

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Partner closely with Field Marketing and cross-functional teams to bring ideas to life and raise the bar on how we show up

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Provide art direction and guidance to external vendors, agencies, and fabricators

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Own production quality: manage print setup, supplier-ready files, and on-site execution standards

What We’re Looking For

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6+ years of experience in brand design, visual design, or experiential design, with strong hands-on events experience

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Multidisciplinary designer with a wide skill set and comfortable working across different mediums and crafts; excited about experimenting with new technologies

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Proven experience designing physical environments and real-world brand experiences

Strong visual craft across typography, layout, and physical-to-digital brand translation

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Deep knowledge of print production and large-format design (this is a must)

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Fluent in Figma, with the ability to translate work into production-ready files in Adobe Illustrator

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Experience working across multiple mediums: physical, digital, and motion

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A strong sense of ownership — comfortable leading projects end-to-end in a low-process environment

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A proactive, organised, and ownership-driven mindset — you’re comfortable working autonomously in a small senior team

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A producer mindset: able to balance creative ambition with feasibility, timelines, and budgets

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Comfortable collaborating with and directing external partners, vendors, and agencies

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Strong communication skills and confidence presenting and defending design decisions to stakeholders

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Systems thinker, able to create scalable approaches for global execution

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Comfortable working across different types of projects while keeping experiential as a core focus

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Experience in B2B or tech environments

Nice to Have

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Experience incorporating AI tools into your workflow to accelerate ideation, iteration, or content creation

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Experience in building websites in no-code tools such us Framer/Splash

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Basic 3D modular design

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Industrial design knowledge

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 68 before penalties). Reviewed 21 Sep 2026.