Description review

Business Development Manager (Junior to Mid-Level) – Hong Kong

CertiK · China, Hong Kong · back to the listing

HR standards

46/100

poor

Title ↔ description

88/100

strong

Reads as

Sales Representative

100% confident

What this role officially is

commercial sales representative — ESCO, the EU occupation classification

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative

How others title the same work

Large employers

  • EHR Principal Sales Executive, HCLS US Providers Amazon.com
  • Channel Partner Sales Executive Canonical
  • Embedded Devices Software Solution Sales Account Manager Canonical
  • Embedded Devices Software Solution Sales Manager (APAC) Canonical
  • Embedded Devices Software Solution Sales Manager (Americas) Canonical

Startups

  • Account Executive (Full Cycle) AviaryAI
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  • Sales Intern Blaze
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What the listing never says

  • 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

Role Overview

CertiK is the global leader in Web3 and blockchain security. We are seeking a high-energy, target-driven Business Development Manager based in Hong Kong to accelerate our growth across the APAC region.

In this role, you will lead end-to-end sales cycles—from proactive outbound lead generation to closing deals for our suite of security solutions, including smart contract audits, penetration testing, formal verification, Skynet threat monitoring, and compliance services.

You will serve as a bridge between traditional financial institutions entering the digital asset space (Web2) and crypto-native projects (Web3), leveraging your regional market understanding and language capabilities to secure high-value security partnerships.

Key Responsibilities

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Pipeline Generation & Outbound BD: Actively identify, prospect, and engage decision-makers (CTOs, Founders, Head of Web3/Digital Assets) across blockchain protocols, DeFi projects, RWA tokenization platforms, exchanges, and Web2 institutional entrants.

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Full Sales Cycle Execution: Drive complex, multi-stakeholder sales cycles from initial outreach and technical discovery to proposal creation, price negotiation, and contract execution.

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Enterprise & Institutional Sales: Engage traditional financial institutions, asset managers, family offices, and tech enterprises seeking institutional-grade security for their Web3 initiatives.

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Cross-Functional Collaboration: Work closely with CertiK’s global security engineering, solutions architecture, delivery, and marketing teams to ensure smooth deal execution and client onboarding.

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Account Expansion & Networking: Build long-term relationships with key accounts to drive renewals, audit add-ons, and monitoring subscriptions. Represent CertiK at local industry events, conferences, and ecosystem meetups.

Key Requirements & Qualifications

• Experience: 2– 5 years1 of successful B2B sales or business development experience in Web3, blockchain security, cybersecurity, SaaS, or institutional fintech.

•
Domain Knowledge:

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Strong familiarity with Web3 native ecosystems (EVM chains, Layer 1/Layer 2 protocols, DeFi, tokenomics, smart contract architectures).

•
Good understanding of Web2 cybersecurity fundamentals (e.g., penetration testing, code review, risk assessments).

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Core Languages: Professional working proficiency (written and spoken) in English and Mandarin for regional collaboration and global client management.

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Track Record: Proven ability to meet or exceed quarterly sales quotas through structured outbound outreach and consultative deal closing.

Language & Skills Bonuses (Highly Preferred)

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Cantonese Advantage (Bonus): Native or full professional fluency in Cantonese is a strong advantage for localized Hong Kong institutional coverage, government/regulatory networks, and local Web3 builders.

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Regional Asian Languages (Bonus): Proficiency in additional regional languages—such as Japanese, Korean, or Vietnamese, —is a significant bonus for driving APAC cross-border expansion or local market expansion.

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Security & Audit Familiarity: Direct experience selling smart contract audits, penetration tests, or bug bounty services.

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Regulatory Context: Understanding of Hong Kong’s digital asset licensing landscape (e.g., SFC VASP regulations, HKMA stablecoin frameworks).

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Education: Bachelor’s degree in Computer Science, Cybersecurity, Finance, Business Administration, or a related field.

Compensation

Additional Information

This role must be performed outside the United States. We are unable to consider candidates who will work from within the U.S.

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 20 points (from 66 before penalties). Reviewed 21 Sep 2026.