Description review

Senior Media Buyer – Meta Ads

RevStone · Philippines · back to the listing

HR standards

79/100

solid

Title ↔ description

91/100

strong

Reads as

Unclear

no confident match

What this role officially is

marketing manager — ESCO, the EU occupation classification

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager

How others title the same work

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera

What the listing never says

  • 29 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Senior Media Buyer – Meta Ads

Fully Remote (International) | Full-Time Contractor | Paid in USD$7.25 – $10.25 USD/hour, based on experience and demonstrated results

Can you launch a lead-generation campaign, read the data, and know exactly what to fix? Do you understand why an ad underperforms — and what to test next? If paid advertising is your craft, keep reading.

We're hiring a Senior Media Buyer on behalf of a U.S.-based marketing agency serving home service and remodeling brands. You'll own paid ad campaigns across Facebook and Instagram for 8–12 client accounts — driving real leads for real businesses, with your results visible every single week.

This is a performance-driven role. Vanity metrics don't matter here. CPL, ROAS, and conversion rates do.

WHAT YOU'LL DO

Campaign Management

• Launch, monitor, and scale campaigns across Facebook and Instagram

• Own 8–12 client ad accounts simultaneously

• Run structured A/B tests on creatives, audiences, headlines, and offers

• Analyze performance data and make optimization decisions based on real results — not hunches

Creative & Copy

• Write direct-response ad copy in English for lead generation campaigns

• Build static ad creatives using Canva and Midjourney

• Contribute to creative strategy and funnel optimization

Reporting & Communication

• Track and report on the KPIs that matter: CPL, CTR, ROAS, and conversion rates

• Communicate campaign updates and performance insights to the internal team

• Flag issues early — and bring solutions, not just problems

WHAT WE'RE LOOKING FOR

• 3+ years of hands-on experience running Facebook/Meta Ads, ideally for U.S. or English-speaking markets

• Deep understanding of lead generation and direct-response advertising

• Proven experience managing multiple client accounts at once

• Ability to read ad metrics and make data-driven optimization calls

• Proficiency with Meta Ads Manager, Canva, and Midjourney

• Excellent written English — you can write ad copy that converts American homeowners, not just communicate clearly

• Organized, detail-oriented, and proactive in communication

• Reliable home office setup with stable, high-speed internet

• Availability to work U.S. business hours: Monday–Friday, 9:00am–5:00pm U.S. Pacific Time, year-round. Please check what this schedule means in your time zone before applying, and apply only if it works for you long-term.

NICE TO HAVE

• Experience in home services, construction, remodeling, or local lead generation

• Familiarity with CRM integrations and conversion tracking (GoHighLevel)

• Static ad concepts you designed that produced measurable results

• Meta Certified Media Buying Professional certification

WHAT'S INCLUDED

• $7.25 – $10.25 USD/hour, paid in USD — placement within the band depends on demonstrated results and account load, with a formal review at 90 days

• Performance bonuses tied to account performance and client retention

• Healthcare benefit after 90 days — a monthly health coverage allowance so you can choose the plan that fits you and your family in your country

• Fully remote, full-time, long-term contractor position — we hire for years, not projects

• Clear growth path into a Partner Media Buyer role

• Work with a fast-moving U.S.-based team in the home service industry

HOW TO APPLY

Complete the application below. You'll be asked to describe one paid ad campaign you managed: the results you drove, and the specific optimizations that made the difference — plus your best CPL and the offer behind it. Come ready with your numbers; applications without them will not advance.

We read every qualified application personally. No fees are charged at any stage of hiring, ever.

This position is placed through RevStone, a managed staffing company supporting U.S.-based businesses. RevStone handles your onboarding, invoicing, and benefits — so you can focus on the work.

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 87 before penalties). Reviewed 21 Sep 2026.