Description review
Senior Product Marketing Manager
Teramind · USA · back to the listing
HR standards
68/100
needs work
Title ↔ description
94/100
strong
Reads as
Marketing Manager
99% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 20 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
The Role
You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.
You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.
What You'll Do
Positioning & messaging
• Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
• Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions
Sales enablement
• Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
• Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight
Product launches & GTM
• Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
• Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
What You Bring
• 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
• Proven ownership of positioning in a multi-category or category-creation environment
• A track record of building sales enablement that sales teams actually use
• Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
• Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
• Strong writing skills; you will be evaluated on this directly
• Analyst relations experience (e.g., Gartner, Forrester)
Why This Role
You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.
Compensation
The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus and/or commission as applicable.
Additional Information
Benefits
This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.
You'll also get:
• A collaborative, forward thinking team that values experience and invests in growing talent
• Competitive salary
• Unlimited paid time off
• Quality health benefits
• 401(k) with Company matching program
• Career growth and professional development opportunities
• Company issued laptop, your choice of Mac or PC
Our Recruitment Process
We don't expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!
Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.
Equal Opportunity
Teramind is proud to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetics, veteran status, or any other characteristic protected by applicable law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate in an interview, or perform this role, contact [email protected]. Learn more about your rights as an applicant on the EEOC's Know Your Rights page.
You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.
You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.
What You'll Do
Positioning & messaging
• Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
• Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions
Sales enablement
• Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
• Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight
Product launches & GTM
• Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
• Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
What You Bring
• 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
• Proven ownership of positioning in a multi-category or category-creation environment
• A track record of building sales enablement that sales teams actually use
• Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
• Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
• Strong writing skills; you will be evaluated on this directly
• Analyst relations experience (e.g., Gartner, Forrester)
Why This Role
You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.
Compensation
The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus and/or commission as applicable.
Additional Information
Benefits
This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.
You'll also get:
• A collaborative, forward thinking team that values experience and invests in growing talent
• Competitive salary
• Unlimited paid time off
• Quality health benefits
• 401(k) with Company matching program
• Career growth and professional development opportunities
• Company issued laptop, your choice of Mac or PC
Our Recruitment Process
We don't expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!
Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.
Equal Opportunity
Teramind is proud to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetics, veteran status, or any other characteristic protected by applicable law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate in an interview, or perform this role, contact [email protected]. Learn more about your rights as an applicant on the EEOC's Know Your Rights page.