Description review

Territory Manager, Des Moines

Juul Labs · USA · back to the listing

HR standards

49/100

poor

Title ↔ description

63/100

needs work

Reads as

Sales Representative

100% confident

What this role officially is

commercial sales representative — ESCO, the EU occupation classification

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative

How others title the same work

Large employers

  • EHR Principal Sales Executive, HCLS US Providers Amazon.com
  • Channel Partner Sales Executive Canonical
  • Embedded Devices Software Solution Sales Account Manager Canonical
  • Embedded Devices Software Solution Sales Manager (APAC) Canonical
  • Embedded Devices Software Solution Sales Manager (Americas) Canonical

Startups

  • Account Executive (Full Cycle) AviaryAI
  • Founding GTM / AEs Balance
  • Business Development / Sales Intern Blaze
  • Sales Intern Blaze
  • Account Executive Blee

What the listing never says

  • 32 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

THE COMPANY:

Juul Labs's mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career is compelling, read on for more details.

Must live in Des Moines

ROLE AND RESPONSIBILITIES:

• Manage sales and distribution within a given geography, including merchandising

• Responsibly sell company initiatives to retail partners including promotions, inventory management, and pricing strategies

• Sell/execute the 4Ps of presence, pricing, promotion, and product to customers and adult nicotine consumers

• Develop a local strategy and business plan for meeting individualized territory objectives, including identifying, analyzing, prioritizing, and targeting existing and potential retail outlets within the geographic territory for product sales opportunities

• Consult with and advise retail partners on category management and business analytics to help improve the performance of their business

• Develop innovative ways to improve business performance through data analysis, brand marketing, product placement, and pre-call planning

• Develop and/or utilize systems to track, measure, and analyze progress against key initiatives and other business metrics

• Grow leadership potential through ongoing training and impactful experiences

• Utilize analytic tools to evaluate market opportunities and impact business performance and results

• Successfully execute all account management responsibilities in all assigned chain and distribution headquarters accounts

• Perform related duties as assigned, within your scope of practice

PERSONAL AND PROFESSIONAL QUALIFICATIONS1 :

• Must be 21 years2 of age or older

• Previous experience in a marketing-focused role - preferably in sales, field market, or business to business

• Proficient in using sales technologies and software such as SalesForce and Tableau, to analyze and act upon key data insights

• Collaborate well in a team environment and develop account relationships by working cross-functionally

• Must have a valid U.S. driver's license in good standing for the last 3 years

• Reliable vehicle or willingness to obtain a vehicle that can be used for work daily

• Ability to focus and manage multiple priorities

Physical Requirements

• Ability to lift up to 30 lbs

• Ability to climb and work from heights ranging from 9 to 12 feet

• Ability to access and work in limited and confined spaces

• Ability to visually inspect and manipulate merchandise and advertising displays

• Ability to frequently stoop, kneel and crouch

• Ability to drive up to 100 miles per day

EDUCATION:

• Bachelor’s Degree or 1-3 years of meaningful field sales experience preferred

JUUL LABS PERKS & BENEFITS:

• A place to grow your career. We’ll help you set big goals - and exceed them

• People. Work with talented, committed and supportive teammates

• Equity and performance bonuses. Every employee is a stakeholder in our success

• Cell phone subsidy, commuter benefits and discounts on JUUL products

• Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits

• 401(k) plan with company matching

• Plus biannual discretionary performance bonuses

Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. Juul Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Juul Labs in the US.

SALARY RANGES:
Salary varies by role, level and location, and is dependent on the cost of labor in a given
geographic region among other factors. These ranges may be modified at any time.

SALARY RANGE:

$68,000—$80,000 USD

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 21 points (from 70 before penalties). Reviewed 21 Sep 2026.