Description review

Social Media Manager & Marketing VA

Assist World · South Africa · back to the listing

HR standards

71/100

solid

Title ↔ description

74/100

solid

Reads as

Unclear

no confident match

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

How others title the same work

Large employers

  • Content Marketing Manager Canonical
  • Content Marketing Manager Canonical Ltd.
  • Marketing Associate Canonical Ltd.
  • Group Content Strategy Manager, Adobe.com Adobe
  • Content marketing lead Canonical

Startups

  • Marketing Automation Generalist Intern Deep24
  • Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
  • Entry-Level Marketing Role - South Korea Educato
  • Creative Director, YouTube Flick
  • Growth Intern (Fall, Winter cycles) CatchBack Cards

What the listing never says

  • 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

About the Role

Rachel is a fractional CMO consultancy helping brands grow through smart, intentional marketing. We're looking for a creative and organised Social Media Manager & Marketing VA to support day-to-day content creation, social media management, and campaign monitoring across multiple client accounts.

You'll work closely with the client to bring content to life — sourcing existing assets, editing them into polished social posts, monitoring ad performance, and keeping KPI reporting on track. This role is perfect for someone who lives on social media, has a good eye for content, and wants to grow within a dynamic, fast-moving marketing environment.

What You'll Do

Content Creation & Social Media

• Create and schedule social media posts across platforms (Instagram, Facebook, LinkedIn, etc.)

• Source existing photos and videos from approved asset libraries and edit/repurpose into social-ready content

• Use Canva (and provided templates) to produce on-brand graphics and posts

• Write engaging captions and copy that align with each client's brand voice

• Maintain a consistent content calendar across accounts

Paid Ads Support

• Monitor Meta Ads and Google Ads campaigns — flag performance issues and opportunities

• Set up new ad campaigns and creative as directed

• Ensure content and creative assets are properly uploaded and live

Reporting & Admin

• Pull performance reports from Meta, Google, and other platforms

• Compile KPI summaries using AI tools and/or existing reporting templates

• Track key metrics and flag notable trends to Rachel on a regular basis

• Assist with general admin and workflow coordination across client accounts

Must-Haves

• Strong understanding of social media platforms and what performs well organically

• Proficiency in Canva — able to work within templates and maintain brand consistency

• Clear, engaging writing skills — captions, copy, and outreach emails

• Familiarity with Meta Ads Manager and Google Ads (campaign setup and monitoring)

• Highly organised with strong time management across multiple accounts

• Available Mon–Fri, 10 AM – 2 PM Eastern Time

Nice-to-Haves

• Experience with Adobe Illustrator, Photoshop, or other professional design tools

• Background in multi-client or agency environments

• Experience pulling and formatting marketing KPI reports

• Familiarity with scheduling tools (Later, Buffer, Hootsuite, or similar)

Application Note

Please include a portfolio or work samples with your application — even a few examples of social posts, Canva designs, or content you've created. These don't need to be extensive; we just want to see your eye for content and your style.

If you're someone who thrives in a fast-paced creative environment, loves social media, and wants to contribute to real client results, we'd love to hear from you.

Why Join Assist World?

100% REMOTE

$50 birthday bonus

$200 testimonial bonus

$500 entry monthly raffle

NO TRACKER. NO PROBLEM

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 4 points (from 75 before penalties). Reviewed 21 Sep 2026.