Description review
Senior Performance Marketing Strategist
Powered by search · Anywhere in the World · back to the listing
HR standards
62/100
needs work
Title ↔ description
86/100
strong
Reads as
Marketing Manager
92% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 45 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Headquarters: Toronto
URL: https://www.poweredbysearch.com/
Ready to own paid media strategy for some of the fastest-growing B2B companies?
If you can run a Google Ads account (LinkedIn and Meta, too) with precision, and guide conversations with conviction, composure and confidence, we want to talk to you.
We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why it matters, and what should happen next.
Our mission at Powered by Search
We exist to make B2B companies unstoppable, doing work we love, with people we like, how we want. We are a global, fully remote team across 8+ countries.
We have a talented and diverse team that live by our core values:
• Always be in it to win it.
• Give a shit.
• Be obsessed with serving others.
• Practice a growth mindset.
• When we fail, don’t lose the lesson.
The opportunity
As a trusted advisor to fast-growing B2B companies, you'll join a high performing team rated 4.8/5 on Glassdoor, where 95% of team members recommend us. This is a client-facing strategic paid media role. You won't just build campaigns or ship reports. You will lead calls, set the agenda, guide clients toward decisions, and connect every dollar of spend to pipeline and revenue.
What sets you apart
• You lead senior client conversations with clarity, confidence, and commercial judgment
• You keep control of a call: set the agenda, handle pushback thoughtfully in the moment, land on decisions and next steps
• You report on the metrics the client's business runs on (demos, pipeline, revenue), never vanity metrics
• You translate campaign data into plain-language recommendations a CMO can act on
• You come to every conversation with a recommendation, not just a list of options
• You spot risks, opportunities, and blockers before the client has to ask
• You can deliver honest, sometimes difficult feedback in a way clients trust
• You respectfully coach up and teach clients at multiple levels, from Marketing Managers to CMOs
Key responsibilities
Strategic Leadership
• Develop paid media strategies aligned to each client's business goals and North Star Metric
• Own forecasting and budget pacing against quarterly and annual targets
• Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions
• Steer client conversations toward decisions, priorities, and committed next steps
• Drive AI-assisted campaign strategy, creative testing, and measurement
Client Success
• Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact
• Build trust with senior marketing, demand gen, and executive stakeholders
• Run calls with confidence: set agendas, control the room, handle hard questions live
• Communicate progress, risks, and recommendations before the client asks
• Own follow-through so every conversation ends with clear actions, owners, and timelines
Technical Excellence
• Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads
• Own conversion tracking integrity end to end (GA4, GTM, CRM); never launch without it
• Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand
• Prioritize by business impact, effort, and implementation reality; QA everything before it ships
Required experience
• 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
• Prior client-facing strategy role where you owned communication, not just execution
• Track record hitting MQL, SQL, or pipeline targets for B2B clients
• Direct responsibility for at least $50k in monthly ad spend across multiple accounts
• Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
• Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
• Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure
Perks & Benefits:
• This role is fully remote
• 5 weeks of paid time off
• We offer competitive compensation plus quarterly bonuses
• Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
• Paid training (school, events, conferences)
• *For full-time Canadian residents only - comprehensive health, dental, and eye care
This role may not be a fit if
• You prefer optimizing accounts without leading the client relationship
• You need someone else to turn your analysis into client-ready recommendations
• You lose the thread when a senior stakeholder challenges your numbers on a live call
• You report platform metrics (CTR, CPC, impressions) as results rather than business outcomes
• You prefer being handed tasks rather than owning outcomes, priorities, and follow-through
To apply: https://weworkremotely.com/remote-jobs/powered-by-search-senior-performance-marketing-strategist
URL: https://www.poweredbysearch.com/
Ready to own paid media strategy for some of the fastest-growing B2B companies?
If you can run a Google Ads account (LinkedIn and Meta, too) with precision, and guide conversations with conviction, composure and confidence, we want to talk to you.
We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why it matters, and what should happen next.
Our mission at Powered by Search
We exist to make B2B companies unstoppable, doing work we love, with people we like, how we want. We are a global, fully remote team across 8+ countries.
We have a talented and diverse team that live by our core values:
• Always be in it to win it.
• Give a shit.
• Be obsessed with serving others.
• Practice a growth mindset.
• When we fail, don’t lose the lesson.
The opportunity
As a trusted advisor to fast-growing B2B companies, you'll join a high performing team rated 4.8/5 on Glassdoor, where 95% of team members recommend us. This is a client-facing strategic paid media role. You won't just build campaigns or ship reports. You will lead calls, set the agenda, guide clients toward decisions, and connect every dollar of spend to pipeline and revenue.
What sets you apart
• You lead senior client conversations with clarity, confidence, and commercial judgment
• You keep control of a call: set the agenda, handle pushback thoughtfully in the moment, land on decisions and next steps
• You report on the metrics the client's business runs on (demos, pipeline, revenue), never vanity metrics
• You translate campaign data into plain-language recommendations a CMO can act on
• You come to every conversation with a recommendation, not just a list of options
• You spot risks, opportunities, and blockers before the client has to ask
• You can deliver honest, sometimes difficult feedback in a way clients trust
• You respectfully coach up and teach clients at multiple levels, from Marketing Managers to CMOs
Key responsibilities
Strategic Leadership
• Develop paid media strategies aligned to each client's business goals and North Star Metric
• Own forecasting and budget pacing against quarterly and annual targets
• Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions
• Steer client conversations toward decisions, priorities, and committed next steps
• Drive AI-assisted campaign strategy, creative testing, and measurement
Client Success
• Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact
• Build trust with senior marketing, demand gen, and executive stakeholders
• Run calls with confidence: set agendas, control the room, handle hard questions live
• Communicate progress, risks, and recommendations before the client asks
• Own follow-through so every conversation ends with clear actions, owners, and timelines
Technical Excellence
• Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads
• Own conversion tracking integrity end to end (GA4, GTM, CRM); never launch without it
• Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand
• Prioritize by business impact, effort, and implementation reality; QA everything before it ships
Required experience
• 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
• Prior client-facing strategy role where you owned communication, not just execution
• Track record hitting MQL, SQL, or pipeline targets for B2B clients
• Direct responsibility for at least $50k in monthly ad spend across multiple accounts
• Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
• Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
• Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure
Perks & Benefits:
• This role is fully remote
• 5 weeks of paid time off
• We offer competitive compensation plus quarterly bonuses
• Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
• Paid training (school, events, conferences)
• *For full-time Canadian residents only - comprehensive health, dental, and eye care
This role may not be a fit if
• You prefer optimizing accounts without leading the client relationship
• You need someone else to turn your analysis into client-ready recommendations
• You lose the thread when a senior stakeholder challenges your numbers on a live call
• You report platform metrics (CTR, CPC, impressions) as results rather than business outcomes
• You prefer being handed tasks rather than owning outcomes, priorities, and follow-through
To apply: https://weworkremotely.com/remote-jobs/powered-by-search-senior-performance-marketing-strategist