Description review
Freelance Marketing Support (all genders)
fino data services GmbH · Kassel · back to the listing
HR standards
62/100
needs work
Title ↔ description
48/100
poor
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
Large employers
- Content Marketing Manager Canonical
- Content Marketing Manager Canonical Ltd.
- Marketing Associate Canonical Ltd.
- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
- Creative Director, YouTube Flick
- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 20 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
We are looking for ongoing freelance support for our day-to-day marketing activities.
This is a hands-on role rather than a pure strategy position or a fixed-term project. New tasks come up regularly, and we are looking for someone who can take ownership, work independently and get things done.
A landing page needs an update? A campaign needs to go live? A presentation needs some design work? A mailing needs to be sent? You take it from brief to execution.
You will work directly with the the Head of Marketing, as well as other colleagues from the team, mainly asynchronously with short check-ins when needed.
Tasks
Depending on priorities, your tasks may include:
• Updating landing pages, adding content and publishing new pages.
• Setting up and optimizing paid campaigns across Google, LinkedIn and Meta.
• Monitoring campaign performance and providing concise updates.
• Turning rough briefs into ad creatives, social posts, one-pagers or presentations.
• Writing and refining copy for websites, ads and email campaigns.
• Preparing and sending newsletters and onboarding emails.
• Creating, scheduling and publishing content on LinkedIn.
• Collecting data from analytics, advertising platforms and CRM systems and turning it into concise reports.
• Maintaining and improving our marketing tools, including CMS, analytics, CRM/automation and design tools.
• Using AI tools where they can make research, content creation, visual production or analysis more efficient.
Requirements
• Practical experience across several areas of marketing, such as web, paid advertising, content, design and email marketing.
• The ability to quickly switch between different tasks and work independently.
• A strong eye for quality, design and clear communication-
• A hands-on mindset and the ability to adapt when priorities change.
• Practical experience using AI tools in marketing workflows
• Fluent English
• German language skills are an advantage, as is experience with the German B2B marketClear, direct communication and the ability to work with limited supervision
Please send us:
• A short introduction and a few sentences about how you like to work
• 2–3 examples of relevant work you have created or contributed to
• Your day rate or hourly rate
Find more English Speaking Jobs in Germany on Arbeitnow
This is a hands-on role rather than a pure strategy position or a fixed-term project. New tasks come up regularly, and we are looking for someone who can take ownership, work independently and get things done.
A landing page needs an update? A campaign needs to go live? A presentation needs some design work? A mailing needs to be sent? You take it from brief to execution.
You will work directly with the the Head of Marketing, as well as other colleagues from the team, mainly asynchronously with short check-ins when needed.
Tasks
Depending on priorities, your tasks may include:
• Updating landing pages, adding content and publishing new pages.
• Setting up and optimizing paid campaigns across Google, LinkedIn and Meta.
• Monitoring campaign performance and providing concise updates.
• Turning rough briefs into ad creatives, social posts, one-pagers or presentations.
• Writing and refining copy for websites, ads and email campaigns.
• Preparing and sending newsletters and onboarding emails.
• Creating, scheduling and publishing content on LinkedIn.
• Collecting data from analytics, advertising platforms and CRM systems and turning it into concise reports.
• Maintaining and improving our marketing tools, including CMS, analytics, CRM/automation and design tools.
• Using AI tools where they can make research, content creation, visual production or analysis more efficient.
Requirements
• Practical experience across several areas of marketing, such as web, paid advertising, content, design and email marketing.
• The ability to quickly switch between different tasks and work independently.
• A strong eye for quality, design and clear communication-
• A hands-on mindset and the ability to adapt when priorities change.
• Practical experience using AI tools in marketing workflows
• Fluent English
• German language skills are an advantage, as is experience with the German B2B marketClear, direct communication and the ability to work with limited supervision
Please send us:
• A short introduction and a few sentences about how you like to work
• 2–3 examples of relevant work you have created or contributed to
• Your day rate or hourly rate
Find more English Speaking Jobs in Germany on Arbeitnow