Description review

B2B Marketing Specialist (France)

Ajax Systems · France · back to the listing

HR standards

51/100

needs work

Title ↔ description

68/100

needs work

Reads as

Marketing Manager

100% confident

What this role officially is

marketing manager — ESCO, the EU occupation classification

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager

How others title the same work

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera

What the listing never says

  • 30 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.

Responsibilities:

• Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution, managing campaigns that promote Ajax products within the framework of the Regional Business Plan.

• Drive B2B marketing activities: promotions, exhibitions, seminars, webinars, certification courses, case studies, presentations, trade marketing activities, professional media publications, motivation programs, etc.

• Report on the performance of marketing campaigns and make adjustments to increase efficiency.

• Develop and update marketing materials; contribute to the creation of partner development tools by presenting regional market needs and features.

• Monitor the implementation of marketing policies in the distribution channel, ensuring delivery of all existing marketing materials and tools (created by Ajax HQ) to business partners.

• Conduct deep analysis of partners’ businesses and local market insights to generate ideas for growing Ajax’s share and sales with each partner.

• Collaborate with marketing, product, and sales managers on the partner side to strengthen Ajax’s presence and sales.

• Ensure effective collaboration and coordination across internal and external stakeholders.

• Gather regional product feedback and needs, sharing information with the R&D team.

• Manage marketing budgets and oversee the project approval process.

• Hold regular meetings with partners and maintain close alignment with the sales team.

Requirements:

• 2+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment

• Fluent English and native-level French (both written and spoken)

• Background in the security industry is a strong advantage

• Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills

• Deep understanding of multichannel marketing strategies and the full marketing mix

• Demonstrated success in delivering commercially impactful marketing projects

• Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach

• Willingness to travel across France

Personal qualities:

• Analytical thinking

• Systematic approach

• Proactivity

• Self-organization

• Teamwork ability

• Goal-oriented mindset with a passion for achieving targets

We offer:

• Opportunity to work with the most recognized security system and develop your career

• Competitive wages - and a transparent motivation system

• A strong and well-coordinated team of professionals

• Ambitious tasks and challenges

• Freedom to make decisions and implement ideas

Compensation

Additional Information

We are working to ensure that people's lives are calm and the world safe.

Let's become a part of the team that creates in Ukraine a smart and useful global product.

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 12 points (from 63 before penalties). Reviewed 21 Sep 2026.