Description review
CRM Manager - Contract
Curology · United States · back to the listing
HR standards
57/100
needs work
Title ↔ description
80/100
solid
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Curology:
Curology's mission is to make effective, personalized skincare accessible.
We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.
We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time.
Mission of the Role:
The mission of the CRM Manager - Contractor is to strategize and execute high-performing CRM and Lifecycle Marketing campaigns end to end, to deepen our customer relationships and prevent lapse. The work spans channel and segmentation strategies, writing copy and briefing to a designer, project management, building the campaign or journey hands-on in our ESP Iterable when needed, and reporting on results and sharing insights.
Non-campaign work may include working with Analytics or Engineering to establish dashboards or data feeds into Iterable or representing the Lifecycle team in a cross-functional environment.
Essential Functions and Impact Areas:
Campaign Strategy & Segmentation
• Develop segmentation and channel strategies for each CRM campaign assigned, translating lifecycle and business goals into clear audience definitions.
• Define messaging strategy in partnership with cross-functional stakeholders, ensuring each campaign ladders up to broader lifecycle goals.
• Refine segmentation logic on an ongoing basis based on campaign performance and shifts in customer lifecycle stage.
Creative Direction & Approvals
• Write copy and develop creative briefs for graphic designers, translating campaign strategy into clear, actionable creative direction.
• Review and critique creative deliverables against brand, messaging, and strategy goals, iterating with designers until execution meets the bar.
• Manage the approval process across stakeholders, securing sign-off on copy, creative, and audience definitions before build begins.
Campaign Build & Deployment (Iterable)
• Build and launch email and SMS campaigns and automated journeys hands-on in Iterable, including template setup, audience application, and trigger logic. The team includes other resources to assist with build however you will need to build your own some of the time.
• Own execution quality — rendering checks, personalization tokens, and data feed accuracy — so every send is correct and on time.
• Maintain a campaign calendar that keeps strategy, creative, and build work moving in lockstep.
Performance Reporting & Optimization
• Track campaign performance (open rate, CTR, conversion rate, revenue per send) and translate results into recommendations for the next cycle of segmentation, messaging, or creative.
• Concept and architect A/B tests on messaging, creative, and user experience, share results, and apply to future campaigns.
Other Responsibilities
• Work with Analytics or Engineering to establish dashboards or data feeds into Iterable
• Represent the Lifecycle team in a cross-functional environment.
Requirements
Required Qualifications
• 5–7 years of experience in CRM or lifecycle marketing, ideally at a direct-to-consumer or subscription business, with ownership spanning strategy, creative, and hands-on execution.
• Hands-on experience building and deploying campaigns in Iterable (strongly preferred) or a comparable ESP such as Klaviyo or Braze, including segmentation, templates, and QA.
• Experience writing creative briefs and copy, and giving structured, actionable feedback to designers.
• Comfort analyzing campaign performance data (open rate, CTR, conversion, revenue per send) and applying insights to future campaigns.
• Familiarity with A/B testing methodology for messaging, creative, and send strategy.
• Bachelor's degree preferred but not required; equivalent hands-on CRM/lifecycle experience will be considered in place of a degree.
Originally posted on Himalayas
Curology's mission is to make effective, personalized skincare accessible.
We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.
We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time.
Mission of the Role:
The mission of the CRM Manager - Contractor is to strategize and execute high-performing CRM and Lifecycle Marketing campaigns end to end, to deepen our customer relationships and prevent lapse. The work spans channel and segmentation strategies, writing copy and briefing to a designer, project management, building the campaign or journey hands-on in our ESP Iterable when needed, and reporting on results and sharing insights.
Non-campaign work may include working with Analytics or Engineering to establish dashboards or data feeds into Iterable or representing the Lifecycle team in a cross-functional environment.
Essential Functions and Impact Areas:
Campaign Strategy & Segmentation
• Develop segmentation and channel strategies for each CRM campaign assigned, translating lifecycle and business goals into clear audience definitions.
• Define messaging strategy in partnership with cross-functional stakeholders, ensuring each campaign ladders up to broader lifecycle goals.
• Refine segmentation logic on an ongoing basis based on campaign performance and shifts in customer lifecycle stage.
Creative Direction & Approvals
• Write copy and develop creative briefs for graphic designers, translating campaign strategy into clear, actionable creative direction.
• Review and critique creative deliverables against brand, messaging, and strategy goals, iterating with designers until execution meets the bar.
• Manage the approval process across stakeholders, securing sign-off on copy, creative, and audience definitions before build begins.
Campaign Build & Deployment (Iterable)
• Build and launch email and SMS campaigns and automated journeys hands-on in Iterable, including template setup, audience application, and trigger logic. The team includes other resources to assist with build however you will need to build your own some of the time.
• Own execution quality — rendering checks, personalization tokens, and data feed accuracy — so every send is correct and on time.
• Maintain a campaign calendar that keeps strategy, creative, and build work moving in lockstep.
Performance Reporting & Optimization
• Track campaign performance (open rate, CTR, conversion rate, revenue per send) and translate results into recommendations for the next cycle of segmentation, messaging, or creative.
• Concept and architect A/B tests on messaging, creative, and user experience, share results, and apply to future campaigns.
Other Responsibilities
• Work with Analytics or Engineering to establish dashboards or data feeds into Iterable
• Represent the Lifecycle team in a cross-functional environment.
Requirements
Required Qualifications
• 5–7 years of experience in CRM or lifecycle marketing, ideally at a direct-to-consumer or subscription business, with ownership spanning strategy, creative, and hands-on execution.
• Hands-on experience building and deploying campaigns in Iterable (strongly preferred) or a comparable ESP such as Klaviyo or Braze, including segmentation, templates, and QA.
• Experience writing creative briefs and copy, and giving structured, actionable feedback to designers.
• Comfort analyzing campaign performance data (open rate, CTR, conversion, revenue per send) and applying insights to future campaigns.
• Familiarity with A/B testing methodology for messaging, creative, and send strategy.
• Bachelor's degree preferred but not required; equivalent hands-on CRM/lifecycle experience will be considered in place of a degree.
Originally posted on Himalayas