Description review
Marketing & E-commerce Virtual Assistant
Assist World · Philippines, South Africa · back to the listing
HR standards
57/100
needs work
Title ↔ description
45/100
poor
Reads as
Marketing Manager
94% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the Company
Our client runs a specialty meat shop known for custom processing and high-end specialty products. They've built a loyal following on TikTok, Instagram, and Facebook, and are now expanding into e-commerce and niche shipping (not bulk) through a new Shopify store. Alongside product sales, they're growing an educational arm — teaching their audience how to make their own specialty products at home with plans to explore paid educational content down the line.
About the Role
This is a strategic marketing and e-commerce role, not a traditional admin-focused VA position. The client's in-house team handles content creation (filming and basic editing), so this role is about turning that content and audience into results: running ads, building out funnels, and growing the customer base. There's strong potential to grow into a full-time role as the relationship develops.
Key Responsibilities
• Plan, launch, and manage paid ad campaigns on Meta and TikTok to drive lead generation and audience growth
• Streamline the customer journey from social media → Linktree → Shopify store, removing friction at every step
• Support the build-out of email/SMS marketing — including setting up systems to capture and organize customer data for future campaigns
• Help grow the brand's audience across TikTok (primary focus), Instagram, and Facebook
• Provide light support on content calendar, scheduling, and posting as needed (creative execution stays in-house)
• Support funnel-building for both product sales and the brand's educational/how-to content
• Flag and help explore growth opportunities on emerging channels (e.g. YouTube)
• As the role grows toward full-time, take on some traditional VA support such as inbox and calendar management
• Monitor website and e-commerce performance, flagging and helping resolve issues as they come up
• Help create and maintain SOPs and internal processes to keep workflows smooth as the shipping and e-commerce side scales up
Added to What We're Looking For:
• Nice-to-have: ShipStation or other shipping/fulfillment software experience — not required, happy to train the right person
What We're Looking For
• Proven experience running Meta and/or TikTok ad campaigns focused on lead generation and growth
• E-commerce experience, ideally with Shopify
• Strong understanding of funnel-building and link-in-bio tools (e.g. Linktree)
• Comfortable with Canva and CapCut for light editing/posting support
• Familiarity with Trello, Outlook, and Google Drive
• A self-starter who's comfortable with flexible, async communication and non-traditional working hours
• Bonus: experience setting up email/SMS marketing tools (e.g. Klaviyo)
• Nice-to-have: iPhone user (for seamless iMessage/photo/video sharing)
Why This Role
This is a great fit for someone who wants real ownership over growth strategy rather than just execution — the client is hands-on with content but is looking for a partner who can take the lead on ads, funnels, and turning an already-engaged audience into consistent sales. There's clear room to grow into a full-time position as the partnership proves out.
Originally posted on Himalayas
Our client runs a specialty meat shop known for custom processing and high-end specialty products. They've built a loyal following on TikTok, Instagram, and Facebook, and are now expanding into e-commerce and niche shipping (not bulk) through a new Shopify store. Alongside product sales, they're growing an educational arm — teaching their audience how to make their own specialty products at home with plans to explore paid educational content down the line.
About the Role
This is a strategic marketing and e-commerce role, not a traditional admin-focused VA position. The client's in-house team handles content creation (filming and basic editing), so this role is about turning that content and audience into results: running ads, building out funnels, and growing the customer base. There's strong potential to grow into a full-time role as the relationship develops.
Key Responsibilities
• Plan, launch, and manage paid ad campaigns on Meta and TikTok to drive lead generation and audience growth
• Streamline the customer journey from social media → Linktree → Shopify store, removing friction at every step
• Support the build-out of email/SMS marketing — including setting up systems to capture and organize customer data for future campaigns
• Help grow the brand's audience across TikTok (primary focus), Instagram, and Facebook
• Provide light support on content calendar, scheduling, and posting as needed (creative execution stays in-house)
• Support funnel-building for both product sales and the brand's educational/how-to content
• Flag and help explore growth opportunities on emerging channels (e.g. YouTube)
• As the role grows toward full-time, take on some traditional VA support such as inbox and calendar management
• Monitor website and e-commerce performance, flagging and helping resolve issues as they come up
• Help create and maintain SOPs and internal processes to keep workflows smooth as the shipping and e-commerce side scales up
Added to What We're Looking For:
• Nice-to-have: ShipStation or other shipping/fulfillment software experience — not required, happy to train the right person
What We're Looking For
• Proven experience running Meta and/or TikTok ad campaigns focused on lead generation and growth
• E-commerce experience, ideally with Shopify
• Strong understanding of funnel-building and link-in-bio tools (e.g. Linktree)
• Comfortable with Canva and CapCut for light editing/posting support
• Familiarity with Trello, Outlook, and Google Drive
• A self-starter who's comfortable with flexible, async communication and non-traditional working hours
• Bonus: experience setting up email/SMS marketing tools (e.g. Klaviyo)
• Nice-to-have: iPhone user (for seamless iMessage/photo/video sharing)
Why This Role
This is a great fit for someone who wants real ownership over growth strategy rather than just execution — the client is hands-on with content but is looking for a partner who can take the lead on ads, funnels, and turning an already-engaged audience into consistent sales. There's clear room to grow into a full-time position as the partnership proves out.
Originally posted on Himalayas