Description review

Marketing Assistant

Satellite Office · Philippines · back to the listing

HR standards

54/100

needs work

Title ↔ description

63/100

needs work

Reads as

Content Marketer

92% confident

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

How others title the same work

Large employers

  • Content Marketing Manager Canonical
  • Content Marketing Manager Canonical Ltd.
  • Marketing Associate Canonical Ltd.
  • Group Content Strategy Manager, Adobe.com Adobe
  • Content marketing lead Canonical

Startups

  • Marketing Automation Generalist Intern Deep24
  • Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
  • Entry-Level Marketing Role - South Korea Educato
  • Creative Director, YouTube Flick
  • Growth Intern (Fall, Winter cycles) CatchBack Cards

What the listing never says

  • 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Specific experience required

• Practical experience in digital marketing, social media and content creation.

• Experience creating professional marketing graphics and digital content using tools such as Canva and/or Adobe Creative Suite.

• Experience supporting or managing Meta advertising campaigns, including campaign setup, creative development, monitoring and basic performance reporting.

• Experience communicating directly with customers or leads, including phone-based lead qualification or sales/customer service calls.

• Experience managing multiple marketing activities, deadlines and stakeholders.

Specific qualifications or certifications required

Relevant qualification in Marketing, Communications, Graphic Design, Digital Media or related discipline OR equivalent demonstrated practical experience.

Other essential criteria

•
Excellent spoken and written English, with the confidence and clarity required to speak directly with Australian customers and prospective clients.

• Confident making outbound and inbound phone calls and building rapport with prospective clients.

• Strong visual judgement and ability to produce polished, brand-consistent content.

• Good understanding of social media platforms, particularly Facebook and Instagram.

• Comfortable using AI tools to assist with content creation, research and marketing workflows.

• Highly organised, responsive and able to work independently.

• Strong attention to detail and ability to follow brand, privacy and communication standards.

• Comfortable working remotely from Manila while collaborating closely with an Australian-based team.

Desirable criteria

• Hands-on experience with Meta Ads Manager.

• Experience with lead-generation campaigns and lead funnels.

• Experience qualifying leads or working in sales/business development.

• Video editing and short-form content creation experience.

• Experience with tools such as Canva, CapCut and Adobe Creative Suite.

· Basic website/CMS experience.

• Experience with CRM systems, email marketing or marketing automation.

· Experience using AI creative tools.

• Experience marketing healthcare, disability, community services or other service-based businesses.

• Familiarity with the Australian market or experience working with Australian organisations.

CANDIDATE & SELECTION PROCESS

Key responsibilities / role summary

The Marketing Assistant supports DMS's marketing, brand and lead-generation activities, with a strong focus on digital content, Meta advertising and prospective client engagement.

The role will create high-quality branded graphics and marketing content, support and monitor Meta campaigns, assist with social media and digital marketing activities, and contribute to the ongoing improvement of DMS's online presence.

A key component of the role will be lead qualification. The Marketing Assistant will respond to and contact prospective clients, including by phone, gather relevant information, assess initial suitability and ensure qualified opportunities are progressed promptly to the appropriate DMS team member.

The role will work remotely from Manila and collaborate closely with the Australian DMS team. Strong English communication, confidence speaking with prospective clients, creative capability and the ability to manage work independently will therefore be critical.

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 12 points (from 66 before penalties). Reviewed 21 Sep 2026.