Description review
Senior Specialist, Marketing - Commercial Specialty Insurance
The Hartford · United States · back to the listing
HR standards
67/100
needs work
Title ↔ description
75/100
solid
Reads as
Marketing Manager
94% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Sr Spec Marketing - MC08HEWe’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.
Senior Specialist, Marketing - Commercial Specialty Insurance
Overview: Join a high-impact marketing team supporting The Hartford's Global Specialty businesses. We're seeking a motivated, organized and analytically minded marketing professional to join the team as a Senior Specialist, Marketing. This role operates in a portfolio marketing capacity, helping manage execution across the Global Specialty lines of business, including Global Insights Center and Navigators Reinsurance. In partnership with, and in support of, the Assistant Director of Marketing and the Director of Marketing, this role helps manage the marketing backlog, coordinate day-to-day execution, track KPIs, run analysis and maintain portfolio-level scorecards that inform priorities, performance and investment decisions.
In This Role, You Will:
• Own a piece of the end-to-end marketing process for Bond, Livestock, Environmental and Ocean Marine.
• Execute integrated campaigns, sales-enablement materials and content within the annual marketing plan.
• Manage the marketing backlog and intake log, flagging capacity conflicts and trade-offs.
• Track campaign performance, run analysis and maintain outcome scorecards for the portfolio.
• Prepare performance reporting and competitive insight summaries to inform future strategies and optimization.
• Write COE briefs and manage day-to-day execution to timeline, quality and brand standards.
• Support Global Insights Center and Navigators Re marketing.
• Contribute to value propositions, messaging and proof points for assigned lines.
• Build product and line-of-business fluency for assigned segments.
• Coordinate brand, compliance and legal approvals for assigned deliverables.
• Apply AI-enabled workflow to research, drafting and content adaptation.
Qualifications:
• Minimum 3 years of experience in marketing, communications or a related field.
• Bachelor's degree required.
• Familiarity with the insurance industry and financial services preferred.
• Familiarity with integrated campaigns across digital, email, content and events.
• Experience with marketing operations tools (e.g., Workfront, SharePoint, AI-enabled workflows, Tableau, etc.) preferred.
• Experience with Copilot and AI agents, Excel, PowerPoint and MS Teams preferred.
• Strong collaboration skills and the ability to work with stakeholders across the business.
• Strong written and verbal communication skills, with the ability to tailor messages to different audiences.
• Familiarity with analyzing campaign data to identify insights and support recommendations.
• Self-starter and team player focused on results, with the ability to handle multiple high-priority demands and achieve objectives.
This is a unique opportunity to join a collaborative team, gain breadth across specialty insurance lines, and grow your career in a fast-paced, evolving market.
Compensation
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:
$83,600 - $125,400Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
About Us | Our Culture | What It’s Like to Work Here | Perks & Benefits
Originally posted on Himalayas
Senior Specialist, Marketing - Commercial Specialty Insurance
Overview: Join a high-impact marketing team supporting The Hartford's Global Specialty businesses. We're seeking a motivated, organized and analytically minded marketing professional to join the team as a Senior Specialist, Marketing. This role operates in a portfolio marketing capacity, helping manage execution across the Global Specialty lines of business, including Global Insights Center and Navigators Reinsurance. In partnership with, and in support of, the Assistant Director of Marketing and the Director of Marketing, this role helps manage the marketing backlog, coordinate day-to-day execution, track KPIs, run analysis and maintain portfolio-level scorecards that inform priorities, performance and investment decisions.
In This Role, You Will:
• Own a piece of the end-to-end marketing process for Bond, Livestock, Environmental and Ocean Marine.
• Execute integrated campaigns, sales-enablement materials and content within the annual marketing plan.
• Manage the marketing backlog and intake log, flagging capacity conflicts and trade-offs.
• Track campaign performance, run analysis and maintain outcome scorecards for the portfolio.
• Prepare performance reporting and competitive insight summaries to inform future strategies and optimization.
• Write COE briefs and manage day-to-day execution to timeline, quality and brand standards.
• Support Global Insights Center and Navigators Re marketing.
• Contribute to value propositions, messaging and proof points for assigned lines.
• Build product and line-of-business fluency for assigned segments.
• Coordinate brand, compliance and legal approvals for assigned deliverables.
• Apply AI-enabled workflow to research, drafting and content adaptation.
Qualifications:
• Minimum 3 years of experience in marketing, communications or a related field.
• Bachelor's degree required.
• Familiarity with the insurance industry and financial services preferred.
• Familiarity with integrated campaigns across digital, email, content and events.
• Experience with marketing operations tools (e.g., Workfront, SharePoint, AI-enabled workflows, Tableau, etc.) preferred.
• Experience with Copilot and AI agents, Excel, PowerPoint and MS Teams preferred.
• Strong collaboration skills and the ability to work with stakeholders across the business.
• Strong written and verbal communication skills, with the ability to tailor messages to different audiences.
• Familiarity with analyzing campaign data to identify insights and support recommendations.
• Self-starter and team player focused on results, with the ability to handle multiple high-priority demands and achieve objectives.
This is a unique opportunity to join a collaborative team, gain breadth across specialty insurance lines, and grow your career in a fast-paced, evolving market.
Compensation
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:
$83,600 - $125,400Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
About Us | Our Culture | What It’s Like to Work Here | Perks & Benefits
Originally posted on Himalayas