Description review
LinkedIn Ads Specialist
Acxelsus Co. · Philippines · back to the listing
HR standards
57/100
needs work
Title ↔ description
88/100
strong
Reads as
Marketing Manager
90% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
We at Acxelsus are on a mission to showcase exceptional Filipino talent globally. Beyond educational credentials and professional experience, we highly prioritize passion, dedication, loyalty, and a proactive attitude towards personal growth. Our foundation is built upon a set of core values - R.I.G.H.T. - representing Reliability, Integrity, Goal-Oriented mindset, Happiness, and Teamwork. These values define our identity and guide our approach to achieving success.
If you are passionate about advancing your career, forging genuine connections, and becoming part of a team committed to your success, join us!
Job Overview
The LinkedIn Ads Specialist is responsible for independently managing LinkedIn Ads campaigns with a focus on B2B objectives such as lead generation, brand awareness, and demand generation. This role requires solid platform experience and the ability to deliver consistent results with minimal supervision.
Key Responsibilities
• Campaign Management: Plan, set up, and manage LinkedIn Ads campaigns end-to-end; define audience targeting strategies aligned to client objectives and budget.
• Audience & Targeting Strategy: Build and manage audience segments using LinkedIn's B2B targeting options; support account-based targeting approaches to reach the right decision-makers.
• Budget & Performance Optimisation: Manage campaign budgets and bidding approaches; monitor spend pacing and key metrics; identify and act on opportunities to improve lead generation efficiency.
• Testing & Creative Optimisation: Run structured tests on ad formats, copy, and audiences; use results to refine campaigns and improve overall performance over time.
• Analytics & Reporting: Track and analyse campaign performance; produce regular reports with clear insights and actionable recommendations for clients and internal stakeholders.
• Cross-Platform Coordination: Work alongside other paid media and marketing team members to ensure consistent messaging and aligned activity across channels.
Qualifications
• Education: Diploma or Degree in Marketing, Digital Marketing, or a related field. LinkedIn advertising certification is preferred.
• Experience: Around 2–3 years of hands-on experience managing LinkedIn Ads or paid social campaigns, preferably in an agency or B2B marketing environment.
• Technical Skills: Comfortable working with LinkedIn Campaign Manager; familiar with web analytics and reporting tools; experience integrating campaigns with CRM platforms is an advantage.
• Soft Skills: Analytical and data-driven; strong attention to detail; clear written communicator for client reporting; self-managed and able to handle multiple accounts at once.
• Language: Proficient in English (written and spoken). Additional language proficiency is an advantage for B2B client-facing work.
What We Offer
Here at Acxelsus, our people come first. We offer total compensation to ensure our team experiences overall wellness and has the financial resources and support they need.
• Market-competitive salary and allowances
• Health & group life insurance
• Fixed weekends off; Dayshift schedule
• Paid time off and birthday leave
• Learning & development
• Employee recognition
• Work-life balance
• Diverse and positive work environment
Ready to experience the #AcxelsusAdvantage? Join our talent pool today!
Originally posted on Himalayas
If you are passionate about advancing your career, forging genuine connections, and becoming part of a team committed to your success, join us!
Job Overview
The LinkedIn Ads Specialist is responsible for independently managing LinkedIn Ads campaigns with a focus on B2B objectives such as lead generation, brand awareness, and demand generation. This role requires solid platform experience and the ability to deliver consistent results with minimal supervision.
Key Responsibilities
• Campaign Management: Plan, set up, and manage LinkedIn Ads campaigns end-to-end; define audience targeting strategies aligned to client objectives and budget.
• Audience & Targeting Strategy: Build and manage audience segments using LinkedIn's B2B targeting options; support account-based targeting approaches to reach the right decision-makers.
• Budget & Performance Optimisation: Manage campaign budgets and bidding approaches; monitor spend pacing and key metrics; identify and act on opportunities to improve lead generation efficiency.
• Testing & Creative Optimisation: Run structured tests on ad formats, copy, and audiences; use results to refine campaigns and improve overall performance over time.
• Analytics & Reporting: Track and analyse campaign performance; produce regular reports with clear insights and actionable recommendations for clients and internal stakeholders.
• Cross-Platform Coordination: Work alongside other paid media and marketing team members to ensure consistent messaging and aligned activity across channels.
Qualifications
• Education: Diploma or Degree in Marketing, Digital Marketing, or a related field. LinkedIn advertising certification is preferred.
• Experience: Around 2–3 years of hands-on experience managing LinkedIn Ads or paid social campaigns, preferably in an agency or B2B marketing environment.
• Technical Skills: Comfortable working with LinkedIn Campaign Manager; familiar with web analytics and reporting tools; experience integrating campaigns with CRM platforms is an advantage.
• Soft Skills: Analytical and data-driven; strong attention to detail; clear written communicator for client reporting; self-managed and able to handle multiple accounts at once.
• Language: Proficient in English (written and spoken). Additional language proficiency is an advantage for B2B client-facing work.
What We Offer
Here at Acxelsus, our people come first. We offer total compensation to ensure our team experiences overall wellness and has the financial resources and support they need.
• Market-competitive salary and allowances
• Health & group life insurance
• Fixed weekends off; Dayshift schedule
• Paid time off and birthday leave
• Learning & development
• Employee recognition
• Work-life balance
• Diverse and positive work environment
Ready to experience the #AcxelsusAdvantage? Join our talent pool today!
Originally posted on Himalayas