Description review
Content Strategist
Bixal · United States · back to the listing
HR standards
67/100
needs work
Title ↔ description
70/100
solid
Reads as
Content Marketer
93% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
Large employers
- Content Marketing Manager Canonical
- Content Marketing Manager Canonical Ltd.
- Marketing Associate Canonical Ltd.
- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
- Creative Director, YouTube Flick
- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 36 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Bixal_Logo_Black_Margin-Tight.png" title="" width="185" height="76">Important Notice for Applicants:
At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending in @bixal.com or from @bixal.na.teamtailor-mail.com. Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included.
Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Need Assistance or a Reasonable Accommodation?If you need assistance or a reasonable accommodation to complete your application, we're here to help. Please reach out to us at and let us know how we can support you. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays.
Why Bixal?
Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement.
Our values:
• People-First: Emphasizing the importance of people in all aspects of work.
• Collaboration and Transparency: Valuing teamwork and open communication.
• Growth Mindset: Encouraging innovation and continuous improvement.
• Creating Lasting Impact: Focusing on meaningful outcomes and positive change.
About the role:
Bixal is seeking a Content Strategist / Information Architect for a project that supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and accessible information about the programs, services, and policies that affect them — with content and platforms built to scale, adapt to changing needs, and hold up to federal compliance and security standards.
The Content Strategist / Information Architect shapes how content is planned, structured, and organized across the program's public-facing websites and applications so that users can find, understand, and act on information efficiently. This role guides content strategy across its full lifecycle, from audience research and planning through development, ongoing management, governance, and publishing, while contributing information-architecture expertise to usability testing, content governance, and search discoverability.
This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success.
Location
This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship.
Compensation:
The salary range for this role is $87,000 – $95,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate.
Responsibilities:
• Administer content strategy and information architecture across the full content lifecycle, from planning and development through management, governance, and publishing.
• Develop and maintain user personas, user stories, and journey maps for key audience segments, identifying content needs, gaps, and opportunities to inform strategy.
• Build and maintain content taxonomies, metadata schemas, and information architecture models that support findability, reuse, and consistent navigation across websites and applications.
• Define content structure and organization standards (e.g., page templates, content types, metadata tagging conventions) for content authors and editors to follow, coordinating with SEO on structural elements that support discoverability at the point of creation.
• Review content within the CMS for clarity, findability, accessibility, and usability, recommending structural, navigational, or governance improvements informed by data and user needs.
• Establish and document information-architecture standards and permissions structures that support consistent content governance and auditability.
• Ensure content structure and metadata remain consistent across distribution channels and rendering formats during publishing.
• Design and participate in usability testing, contributing IA-specific test scenarios (e.g., card sorting, tree testing, navigation tasks) and translating findings into structural recommendations.
• Partner with SEO and digital strategy teams on keyword-informed taxonomy and site-structure decisions that support both user experience and organic search performance.
• Support development of journey maps tied to specific audience events or milestones to identify structural and content gaps.
• Contribute content-structure findings and recommendations to required lifecycle and performance reporting.
• Maintain awareness of accessibility requirements (Section 508, WCAG) as they inform content and navigation structure decisions.
• Other relevant duties as qualified/trained to perform
Qualifications:
• This position requires an active Secret Clearance.
• BA in Communications, English, Information Science, Technical Communication, or UX Writing.
• Minimum 6 years of experience in content strategy, information architecture, or UX-focused content work, ideally within a large public-facing website or application environment.
• Demonstrated experience building taxonomies, sitemaps, content models, and/or metadata frameworks.
• Experience developing personas, journey maps, and other user-research-informed strategy artifacts.
• Familiarity with usability testing methods (e.g., card sorting, tree testing, moderated user testing) and translating findings into actionable structural recommendations.
• Working knowledge of content management systems and accessibility standards (Section 508/WCAG).
Nice to Have Skills and Experience:
• Experience supporting a DoD, federal, or other large-scale government-facing digital program.
• Familiarity with tools such as Optimal Workshop, Figma, or similar IA/UX research tools.
• Background in editorial or content operations in addition to information architecture.
How We Support Our Team:
• Flex hours
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability and life insurance
• Commuter benefits
• Paid Time Off (PTO)
• 11 Paid holidays
Our company is committed to providing equal employment opportunities for all individuals and complies with all applicable federal, state, and local anti-discrimination laws. Employment decisions are based on merit, qualifications, and business needs.
Originally posted on Himalayas
At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending in @bixal.com or from @bixal.na.teamtailor-mail.com. Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included.
Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Need Assistance or a Reasonable Accommodation?If you need assistance or a reasonable accommodation to complete your application, we're here to help. Please reach out to us at and let us know how we can support you. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays.
Why Bixal?
Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement.
Our values:
• People-First: Emphasizing the importance of people in all aspects of work.
• Collaboration and Transparency: Valuing teamwork and open communication.
• Growth Mindset: Encouraging innovation and continuous improvement.
• Creating Lasting Impact: Focusing on meaningful outcomes and positive change.
About the role:
Bixal is seeking a Content Strategist / Information Architect for a project that supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and accessible information about the programs, services, and policies that affect them — with content and platforms built to scale, adapt to changing needs, and hold up to federal compliance and security standards.
The Content Strategist / Information Architect shapes how content is planned, structured, and organized across the program's public-facing websites and applications so that users can find, understand, and act on information efficiently. This role guides content strategy across its full lifecycle, from audience research and planning through development, ongoing management, governance, and publishing, while contributing information-architecture expertise to usability testing, content governance, and search discoverability.
This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success.
Location
This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship.
Compensation:
The salary range for this role is $87,000 – $95,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate.
Responsibilities:
• Administer content strategy and information architecture across the full content lifecycle, from planning and development through management, governance, and publishing.
• Develop and maintain user personas, user stories, and journey maps for key audience segments, identifying content needs, gaps, and opportunities to inform strategy.
• Build and maintain content taxonomies, metadata schemas, and information architecture models that support findability, reuse, and consistent navigation across websites and applications.
• Define content structure and organization standards (e.g., page templates, content types, metadata tagging conventions) for content authors and editors to follow, coordinating with SEO on structural elements that support discoverability at the point of creation.
• Review content within the CMS for clarity, findability, accessibility, and usability, recommending structural, navigational, or governance improvements informed by data and user needs.
• Establish and document information-architecture standards and permissions structures that support consistent content governance and auditability.
• Ensure content structure and metadata remain consistent across distribution channels and rendering formats during publishing.
• Design and participate in usability testing, contributing IA-specific test scenarios (e.g., card sorting, tree testing, navigation tasks) and translating findings into structural recommendations.
• Partner with SEO and digital strategy teams on keyword-informed taxonomy and site-structure decisions that support both user experience and organic search performance.
• Support development of journey maps tied to specific audience events or milestones to identify structural and content gaps.
• Contribute content-structure findings and recommendations to required lifecycle and performance reporting.
• Maintain awareness of accessibility requirements (Section 508, WCAG) as they inform content and navigation structure decisions.
• Other relevant duties as qualified/trained to perform
Qualifications:
• This position requires an active Secret Clearance.
• BA in Communications, English, Information Science, Technical Communication, or UX Writing.
• Minimum 6 years of experience in content strategy, information architecture, or UX-focused content work, ideally within a large public-facing website or application environment.
• Demonstrated experience building taxonomies, sitemaps, content models, and/or metadata frameworks.
• Experience developing personas, journey maps, and other user-research-informed strategy artifacts.
• Familiarity with usability testing methods (e.g., card sorting, tree testing, moderated user testing) and translating findings into actionable structural recommendations.
• Working knowledge of content management systems and accessibility standards (Section 508/WCAG).
Nice to Have Skills and Experience:
• Experience supporting a DoD, federal, or other large-scale government-facing digital program.
• Familiarity with tools such as Optimal Workshop, Figma, or similar IA/UX research tools.
• Background in editorial or content operations in addition to information architecture.
How We Support Our Team:
• Flex hours
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability and life insurance
• Commuter benefits
• Paid Time Off (PTO)
• 11 Paid holidays
Our company is committed to providing equal employment opportunities for all individuals and complies with all applicable federal, state, and local anti-discrimination laws. Employment decisions are based on merit, qualifications, and business needs.
Originally posted on Himalayas