Description review

B2B Marketing Manager

Auto Trader · Manchester, United Kingdom · back to the listing

HR standards

32/100

poor

Title ↔ description

66/100

needs work

Reads as

Marketing Manager

99% confident

What this role officially is

marketing manager — ESCO, the EU occupation classification

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager

How others title the same work

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera

What the listing never says

  • No section describes what the person would actually do. Scope clarity
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

About us

You've probably heard of Autotrader, but do you know what we're all about?

We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.