Description review

Media Buying Specialist

Huzzle · Mexico · back to the listing

HR standards

61/100

needs work

Title ↔ description

87/100

strong

Reads as

Marketing Manager

81% confident

What this role officially is

marketing manager — ESCO, the EU occupation classification

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager

How others title the same work

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera

What the listing never says

  • 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re looking for an experienced Media Buyer to join the team and take ownership of planning, launching, managing, and optimising paid advertising campaigns across multiple digital channels.

The ideal candidate has 3+ years of hands-on media buying experience, is highly analytical, and understands how to scale campaigns while maintaining strong performance and profitability. Strong experience with Meta Ads is important, while TikTok Ads experience is a bonus.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across platforms such as Meta Ads, Google Ads, and other relevant paid media channels.

• Monitor campaign performance and make data-driven adjustments to improve ROAS, CPA, CPL, CTR, and other key performance metrics.

• Manage advertising budgets effectively and allocate spend based on campaign performance and business objectives.

• Develop and execute testing strategies across audiences, creatives, placements, offers, and campaign structures.

• Identify opportunities to scale successful campaigns while maintaining efficiency and profitability.

• Analyse campaign and funnel performance to identify areas for improvement.

• Work closely with creative and marketing teams to develop high-performing ad concepts and provide feedback based on performance data.

• Set up and maintain accurate tracking, attribution, pixels, and conversion events.

• Produce clear performance reports and communicate campaign insights, results, and recommendations.

• Stay up to date with advertising platform changes, emerging trends, and new paid media opportunities.

Requirements

• 3+ years of professional media buying or paid advertising experience.

• Strong hands-on experience managing and optimising Meta Ads campaigns.

• Experience managing meaningful advertising budgets and scaling successful campaigns.

• Strong understanding of performance marketing metrics, including ROAS, CPA, CPL, CPC, CPM, CTR, and conversion rates.

• Experience with audience targeting, retargeting, lookalike audiences, creative testing, and campaign optimisation.

• Strong analytical skills with the ability to translate campaign data into actionable decisions.

• Understanding of conversion tracking, attribution, pixels, and analytics.

• Comfortable working in a performance-driven environment where results are measured against clear KPIs.

• Strong communication, organisation, and attention to detail.

Nice to Have

• Hands-on TikTok Ads experience.

• Experience with Google Ads or additional paid media platforms.

• Experience managing campaigns across multiple brands, products, or client accounts.

• Familiarity with landing page optimisation and conversion rate optimisation (CRO).

• Experience working closely with creative teams to develop and test performance-focused advertising assets.

Benefits

💻 Fully Remote: Work from anywhere with international teams

🤝 Peer Community: Connect with high-performing sales professionals in our network

🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 69 before penalties). Reviewed 22 Sep 2026.